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Visual Literacy

Visual Literacy. Point. Draws your attention to important information. Line. Can be straight, curved, dotted, broken, wavy, jagged, horizontal, vertical, etc. Lines can direct the attention of the viewer, while diagonal lines can represent action. Value.

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Visual Literacy

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  1. Visual Literacy

  2. Point • Draws your attention to important information.

  3. Line • Can be straight, curved, dotted, broken, wavy, jagged, horizontal, vertical, etc. • Lines can direct the attention of the viewer, while diagonal lines can represent action.

  4. Value • Value is relative degrees of lightness and darkness in a design. • Dark areas tend to show gloom, mystery, drama, menace. • Light areas show happiness, fun, warmth, closeness.

  5. Texture • This is the surface characteristics of a material that can be experienced, through the sense of touch, or the illusion of touch.

  6. Color • Warm colors are red, orange, yellow. • Cold colors are blue, green, violet.

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