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Media Constructions o f Sustainability in the Finger Lakes

PowerPoint Presentation: Lesson 21 Bioregional Economy. Media Constructions o f Sustainability in the Finger Lakes. Sample Presentation: Bioregional Economic Alternatives in the Finger Lakes. COOKING OILS: “They make that here?”.

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Media Constructions o f Sustainability in the Finger Lakes

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  1. PowerPoint Presentation: Lesson 21 Bioregional Economy Media Constructions of Sustainability in the Finger Lakes

  2. Sample Presentation: Bioregional Economic Alternatives in the Finger Lakes COOKING OILS: “They make that here?”

  3. Yes, they make cooking oil in the Finger Lakes. This brand is made from sunflowers by Cayuga Pure Organics. Who made this and for what purpose?

  4. What are the messages about the product in in these three photos? According to their website, Stony Brook WholeHearted Foods makes its oil with “squash seeds locally grown right here in upstate NY, in the next county over from our production kitchen.”

  5. This company makes oil from grapes grown on a former army depot. • What is the corporate missionof this producer? Finger Lakes Grape Seed Oil is owned by Seneca BioEnergy.

  6. How might similar products have been advertised one hundred years ago? Culinary oil production is a new development in Finger Lakes agriculture. Introduced 2008 Introduced 2009 Introduced 2010

  7. Sustainable economic development requires: • Developing products useful to communities during climate change and peak oil • Using locally produced materials • Land use that will not degrade soil and water • Production means that can employ significant numbers of local workers

  8. Developing products useful to communities during climate change and peak oil Reuse vegetable oil for cooking and heating purposes

  9. Using locally produced materials Cayuga Pure Organics, Stony Brook Wholehearted Foods and Seneca BioEnergy demonstrate that cooking oil can be made from locally grown sunflower, squash and grapes.

  10. Land use that will not degrade soil and water Sunflowers, grapes and squash as well as other oil-making plants can be grown by farming methods that preserve soil and water resources Sunflowers Land, Andrea Andrade

  11. Production means that can employ significant numbers of local workers Planting, tending, harvesting and pressing are all skills that can be shared and developed among the local workforce Manual Cooking Oil Press

  12. Cooking oil production can be part of sustainable economic development in the Finger Lakes Useful Squash, Faith Te Four Cut Sunflowers, Vincent van Gogh Cooking OilProduction Conserves Local Employs

  13. Stony Brook’s WholeHeartedFoods Web page shows that the mainstream press treats sustainable cooking oil production as a story for the food section rather than the front page or science section. Why?

  14. Works Cited SLIDE 1 “Finger Lakes Wine Country Announces the Launch of New Travel Magazine; Finger Lakes Wine Country Travel Magazine to be Released in March 2011.” PRWeb.com. Vocus, Inc., 12 Aug. 2010. Web. 19 March 2012. SLIDE 2 Urban Food Guy [Mark Own Self]. “Local Organic Sunflower Oil.” UrbanFoodGuy.N.p., 11 May 2011. Web. 19 March 2012. SLIDE 3 “About Us.” Stony Brook WholeHeartedFoods.com. Stony Brook WholeHeartedFoods, n.d. Web. 12 March 2012. SLIDE 4 “Home.” Finger Lakes Grape Seed Oil. Seneca BioEnergy, LLC., n.d. Web. 12 March 2012. SLIDE 5 Baskerville-Burrows, Jennifer. “Emilee’s Tour of the Tech Farm part 2.” Cookin’ in the ‘Cuse. N.p., 27 June 2011. Web. 12 March 2012. “Butternut Squash Seed Oil.” Alibaba.com. Alibaba.com, 2012. Web. 19 March 2012. Urban Food Guy [Mark Own Self]. “Local Organic Sunflower Oil.” UrbanFoodGuy.N.p., 11 May 2011. Web. 19 March 2012.

  15. Works Cited SLIDE 7 “Combined Heat and Power.” Green My Fleet. Green My Fleet, 2012. Web. 19 March 2012. SLIDE 8 Cable, Courtney. A Life Sustained. N.p., n.d. Web. 12 March 2012. SLIDE 9 Deinha1974 [Andrea Andrade]. “Sunflowers Land.” deviantART. deviantART., 2012. Web. 19 March 2012. SLIDE 10 “Cooking Oil Press.” KickStart. KickStart, n.d. Web. 19 March 2012. SLIDE 11 Te, Faith. “Squash.” Daily Paintings. Artistic Realism Fine Art, 27 Dec. 2009. Web. 19 March 2012. van Gogh, Vincent. Four Cut Sunflowers. 1887. Kroller-Muller Museum, Otterlo, The Netherlands. Van Gogh Gallery. Web. 19 March 2012. SLIDE 12 “In the Press.” Stony Brook WholeHeartedFoods.com. Stony Brook WholeHeartedFoods, n.d. Web. 19 March 2012.

  16. What natural resources enterprise in the Finger Lakes will you pick for your presentation? • Value-added agricultural products • (wine, cheese, jam, salsa, pesto, yogurt) • Extended season cropping using high tunnels • (raspberries, tomatoes, peppers, cucumbers) • Small farming productionfor local food restaurants, farmers’ markets & CSAs • Agri-tourism • (winery bed and breakfasts, corn mazes, you-picks, cider making, farmers’ markets) • Forest Products • (mushrooms, walnuts, blueberries, medicinal herbs) • Others?

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