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Our drive for stimulation goes beyond mere survival needs, as we continuously seek optimal levels of arousal that differ from person to person and situation to situation. The Yerkes-Dodson Law highlights this balance, emphasizing the importance of curiosity and stimulation in our lives. While physiological and safety needs are vital, belonging, esteem, and self-actualization further motivate us to engage in behaviors that may not fit traditional needs-based models. Cognitive dissonance plays a role as conflicting beliefs lead us to adjust either our beliefs or behaviors to restore equilibrium.
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Optimum arousal Curiosity (because it’s there) Stimulation (too little is boring, too much is stressful) We’re motivated by more than needs
Not all behaviors achieve homeostasis or fulfill a need-based drive • Despite having biological needs satisfied, we feel driven to experience stimulation • Everyone has an “optimal level” of arousal • Optimal level is different for everyone and situational
Maslow’s hierarchy of needs • Physiological
Maslow’s hierarchy of needs Safety and Security
Maslow’s hierarchy of needs • Belongingness and love
Maslow’s hierarchy of needs • Esteem (recognition, respect, achievement)
Maslow’s hierarchy of needs • Self-actualization
Cognitive ConstancyCognitive Dissonance • Beliefs that are in opposition often produce conflict (cognitive dissonance) • Dick Cheney video
The individual is motivated to reduce the tension created by conflict