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Creating a Universal Rating Matrix for Online Content: Challenges and Considerations

This text delves into the complexities of establishing a universal rating system for online information, addressing challenges such as multiple platforms, global differences, and varying concerns. It explores the need for a structure that allows universal understanding and acceptance, while considering factors like advertising, privacy, and social networks. Current categories and content areas are discussed, emphasizing the importance of designing a universal matrix that reflects all systems. The text highlights the significance of recognizable partnerships with government and industry for a successful matrix. Written by Arthur I. Pober, Ed.D., this piece offers valuable insights into evolving online content ratings.

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Creating a Universal Rating Matrix for Online Content: Challenges and Considerations

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  1. Transatlantic DialogOnline Rating Matrix Arthur I. Pober, Ed.D. March 3, 2009

  2. Creating a Manageable Structure for On-Line Information-THE CHALLENGE • Multiple Rating Systems • Multiple Platforms • Overlapping categories • New Concerns and Needs • Global harmony • Global differences • Varying Consumer and Government Concerns

  3. Challenges • Creating a system/structure that allows for- • Universal Understanding • Universal Acceptance • Flexibility to account for differences in • Countries • Media • Social Values and Standards

  4. CONSIDERATIONS AND CHALLENGES • Advertising • Privacy Concerns • Social Networks • Behavioral Targeting • Illegal Activities • Original vs. Commercial content

  5. CURRENT CATEGORIES • Entertainment- • Motion Pictures • DVDs, CD,s • Video-games • Gambling sites • Social Networks • New Television • Mobile Technology

  6. CURRENTLY - GENERAL CONSENSUS OF CONTENT AREAS • Violence • Sexual Content • Bias/Cruelty • Language

  7. Age Categories in Rating Systems

  8. Comparisons

  9. Next steps… • DESIGN A UNIVERSAL MATRIX • NEED FOR UNIVERSAL CATEGORIES THAT REFLECT ALL SYSTEMS • ABILITY TO TRANSLATE FROM ONE SYSTEM OF INFORMATION TO ANOTHER • SIGNALS AND DESIGNS THAT SIGNIFY UNIVERSAL CODES (COLORS, PICTOS, SYMBOLS, ETC.) • USE OF COUNTRIES UNIQUE I.D. • RECOGNIZEABLE AND REPUTABLE PARTNERS-FROM GOVERNMENT AND INDUSTRY

  10. Matrix for the Future

  11. Matrix for the Future Transatlantic Dialog, 7th November 2008, Cologne

  12. Matrix for the FutureON-LINE Criteria Transatlantic Dialog, 7th November 2008, Cologne

  13. ARTHUR I POBER, ED.D. • MINDBRIGHT, INC.

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