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HiPER Design Product Design Consultancy

HiPER Design Product Design Consultancy. Brian Bone. Introduction. HiPER Design is a San Diego-based product design consultancy specializing in the research, design and development of high performance products. Mission:

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HiPER Design Product Design Consultancy

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  1. HiPER DesignProduct Design Consultancy Brian Bone

  2. Introduction • HiPER Design is a San Diego-based product design consultancy specializing in the research, design and development of high performance products. • Mission: To provide high quality design and engineering services to help our clients create high performance products that are usable, useful and compelling to their target customer.

  3. Services User research / customer insights Human Factors Analysis Product design Prototyping Engineering

  4. Target Market Companies that manufacture products which involve significant amounts of physical and/or cognitive interaction and where product performance is critical: • medical devices/instruments, • sports & fitness equipment, • hand/power tools • consumer electronics

  5. Target Customer Target Customers – Southern California Competitors

  6. Projected Revenue (year 1) $420,000.00 = 1st year target Month of Operation • Based on: • 60% billable ratio for 2 full time employees • Securing $30,000.00 design contracts with 6% (N = 14) of customers in target market

  7. Break-Even Analysis Start-up Costs Break-Even Point = 8 months Month of Operation • Note: • If billable ratio goal is reduced to 50%, break-even point occurs after 9 months of operation

  8. Strategy 1 • Differentiation: • Medical device experience • User-centered design approach • Focus on client’s bottom line - Design = business success Start small, grow gradually 2 Year2 Year3 Year 1

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