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The Study of Lam Soon Oils & Fats Company In Hong Kong Edible Oil Market

The Study of Lam Soon Oils & Fats Company In Hong Kong Edible Oil Market. Group Members & Class Li Pui Shan, Stella 21909A/2E Yu Kin Hung, Kim 21909A/2A Cheung Miu Fung, Tony 21909A/2A Fung Wing Yi, Winnie 21909A/2B Lam Ka Lee 21909A/2E.

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The Study of Lam Soon Oils & Fats Company In Hong Kong Edible Oil Market

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  1. The Study of Lam Soon Oils & Fats Company In Hong Kong Edible Oil Market Group Members & Class Li Pui Shan, Stella 21909A/2E Yu Kin Hung, Kim 21909A/2A Cheung Miu Fung, Tony 21909A/2A Fung Wing Yi, Winnie 21909A/2B Lam Ka Lee 21909A/2E

  2. In this presentation, we are going to cover the following topic • Introduction of the Edible Oil Division of Lam Soon Group, including the project’s objective, background, category and the edible oil market in Hong Kong • Briefly describe the marketing strategy (mainly focus on 4P) of the group and what information we had found in this stage. • Briefly analysis SWOT that Lam Soon Group facing. • The questionnaire sample and methodologies of the survey.

  3. Project’s Objective • Investigate the competition of Hong Kong Edible Oil Market • Analysis the marketing strategies • Identify the SWOT • Recommend the adjustments

  4. Place • Wellcome & Parknshop in the following areas • Cheung Sha Wan • Kwun Tong • Wong Tai Sin • Sha Tin • Kwai Tsing

  5. Promotion • Lots of effort on promoting Knife edible oil • Sales promotion • Advertising • Slogan “ Mother always is the best.” • Reminder advertising • Established the Haomama web site • Takes part in the Hong Kong Products Expo

  6. Strengths • Popular brand name in Hong Kong • Over 40% market share • Advanced equipment and facilities • Recruited overseas professionals • Strict quality control procedures • Hong Kong Q-Mark • ISO9002 Certification • Hong Kong Top 10 Brands • First Grade Peanut Oil Award • Asian Gold Super Brand Award

  7. Weakness • Selling price is depressed by the major supermarket • Lack of outlet • High depends on supermarket to help on promotion and sales • Lower margin

  8. Opportunity • people like healthy • create more healthy oil. E.g. vegetable oil

  9. Treats • Number of cooking at home is slightly descending • Diet and healthy food become the trend • Manufacturing facilities located in mainland China • Edible Oils market in Hong Kong is nearly saturated • Product lines are similar to its main competitors • Selling price is higher than other competitors

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