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Business Update AMS-IX

Business Update AMS-IX . More-IP 2012 23 rd May 2012 De Rode Hoed, Amsterdam Cara.mascini@ams-ix.net. From GM33 to GM34. Growth Overview 2012 New Customers & Partners Commercial Developments. Business Update - MoreIP – 23 rd May 2012 . 2012 - Growth continues .

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Business Update AMS-IX

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  1. Business Update AMS-IX More-IP 2012 23rd May 2012 De Rode Hoed, Amsterdam Cara.mascini@ams-ix.net

  2. From GM33 to GM34 • Growth Overview 2012 • New Customers & Partners • Commercial Developments Business Update - MoreIP – 23rd May 2012

  3. 2012 - Growth continues • New members & customers since last GM: 47 • Including new applications still in process • New capacity added & ordered (from 1/1/2012) • Total: 990 Gbps • Incl. 3 x 100GE • 16% new and 84% upgrades Business Update - MoreIP – 23rd May 2012

  4. Profiles of new parties Business Update - MoreIP – 23rd May 2012

  5. Profiles of new parties Business Update - MoreIP – 23rd May 2012

  6. The new names Business Update - MoreIP – 23rd May 2012

  7. Survey new parties Why did you connect to AMS-IX: • Best peering partners, wide reach surrounding countries • Main reason to peer with other content parties, to lower our costs. Later we saw that ams-ix is of good quality exchange. We also greatly improved our quality, next to lower cost • We wanted peering connectivity in Europe to improve our performance connection • We found that this is quite large number of members, perfect public peering platform in Europe • Because of the good price for the transport (from other party) and we amount of traffic we could expected from the AMS-IX Also: • CEO figured this out, not known why. • Started IX years ago, many discussions with Job Witteman Business Update - MoreIP – 23rd May 2012

  8. Commercial programs Sales • Direct Sales • New vacancy soon (if you know anyone ?) • Indirect Sales • Classic partner (2004) • Members, 1 Port 1 Mac, bonus on sell, standard pricing, three-way contract • Reselling partner (2010) • Members, 10GE Reseller port, wholesale pricing for vlans, no SLA, three-way contract • Reseller (2011) • Customers, 10GE Reseller port, wholesale pricing for vlans, SLA possible, customer contract with reseller Business Update - MoreIP – 23rd May 2012

  9. Commercial programs Business Update - MoreIP – 23rd May 2012

  10. Partner/Reseller overview • New resellers added • Intelliquent (Tinet) • Expereo • Epsilon • Euro-transit • In process • Breedband Nederland • Russian infrastructure party NB: Very risk averse selection process, plus we do not want to diffuse markets with too many resellers Business Update - MoreIP – 23rd May 2012

  11. Commercial programs Marketing • New hire for PR • Pauline Hartsuiker • Joint Marketing • With our members/customers • With our ‘own’ datacenters • With our vendors • With our partners/resellers • With their datacenters: “AMS-IX Enabled Datacenter” • Including exchange: Reseller Plus – “AMS-IX AE” Business Update - MoreIP – 23rd May 2012

  12. PR report • Indexes( Q1 2012) • - Website (monthly): • 6681 unique visitors • 31162 page views • Print clippings: 42 clippings • LinkedIn: group 370 followers • company 201 followers • Twitter: 1434 followers, • 226 tweets • Newsletter: 747 subscribers • You-tube: 5828 total views • 0 Sentiment : 0% negative Business Update - MoreIP – 23rd May 2012

  13. http://youtu.be/tdAeJifW50Q Business Update - MoreIP – 23rd May 2012

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