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Smiling Faces

Smiling Faces. Zarah de Koning Chiara Marzani Francesca Garzoni Rick van Sintmaartensdijk. The product. Food design with a message 4 plates , 4 faces Ingredients : ham, cacao, jam, sugar , nutella . ‘Learning by doing ’. Marketing. Target group : Children How to appeal?

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Smiling Faces

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  1. SmilingFaces Zarah de Koning Chiara Marzani FrancescaGarzoni Rick van Sintmaartensdijk

  2. The product • Food design with a message • 4 plates, 4 faces • Ingredients: ham, cacao, jam, sugar, nutella. • ‘Learning bydoing’

  3. Marketing • Target group: Children • How to appeal? • A present: a toy. • Message: ‘No racism’ • The attracting box • Sentences • Slogan withrhyme: Make Smilingfaceswith different races.

  4. The box and the commercial • An eye-catching box • Short commercial • Music whichstays in your mind: ‘Louis Prima – Whenyou’resmiling’

  5. In the shop • Price: € 7,95 • In supermarkets, toy-stores andsomepharmacies.

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