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THE MEDIA’s Influence on Tobacco Use

THE MEDIA’s Influence on Tobacco Use. Question:what are 2 methods of quitting tobacco use? Journal:Why do you think people begin smoking in the first place?. Straw activity. Take a huge breath in and out Take a huge breath in and out using the straw

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THE MEDIA’s Influence on Tobacco Use

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  1. THE MEDIA’s Influence on Tobacco Use

  2. Question:what are 2 methods of quitting tobacco use? Journal:Why do you think people begin smoking in the first place?

  3. Straw activity • Take a huge breath in and out • Take a huge breath in and out using the straw • Take a huge breath in and out using the coffee stirer

  4. Findings: • What did you feel breathing on your own, versus the straw and coffee stirrer. • How does this relate to smoking? • How could this affect your daily life?

  5. Tar will build up over a long period of time in someone’s lungs. This causes the smoker to longer inhale and exhale normally.

  6. REVIEW: • What is ‘the media’? Commercials on TV Ads on the radio Billboards Magazine Ads Newpapers

  7. Marlboro Men

  8. Marlboro Men

  9. Marlboro Men • In US advertisements 1954-1999 • Created to add masculinity to filtered cigarettes • 'Marlboro Men': • Wayne McLaren, David McLean, & Dick Hammer

  10. Controversy • All 3 Marlboro Men died of Lung Cancer • McLaren testified in FAVOR of anti-smoking legislation • Marlboro decided he never appeared in their ads • Later revoked statement, saying he was never an 'official Marlboro Man' • He died at age 51

  11. "Cowboy Killers"

  12. Lucky Brand, For your health.

  13. Lucky Brand, For your figure.

  14. Lucky Strike Brand Slogans • "No throat irritation- No cough." • Toasting removes dangerous irritants that cause throat irritation and coughing" • The finest flavor and protects the throat" • "I light up a Lucky to go light on the sweets" • No excess weight. My answer is- I just smoke a Lucky."

  15. Health Claims of Cigarettes

  16. Camel Brand Slogans • "More doctors smoke Camels than any other cigarette." • "Not one single case of throat irritation.' • "See how your throat reacts to the delightfully cool mildness of Camels." • "Your 'T-Zone' will tell you! T for taste. T for Throat." • "For digestions sake, smoke Camels." • Give your throat a vacation..." • "They're smooth and easy on my throat." • "It takes healthy nerves.." • "Camels never get on your nerves." • "They don't get your wind." • "Fatigued? Get a lift with Camel." • "Camels agree with your throat." • "Its a psychological fact:Pleasure helps your disposition." • Stanford University Research into the Impact of Tobacco Advertising

  17. Meet 'Joe Camel'

  18. The many sides of Joe...

  19. Joe Camel • In US advertisements 1987-1997 • In 1991, the U.S. Journal of Medicine published a report showing that by age six, nearly as many children could recognize 'Joe Camel' as 'Mickey Mouse' • At this time, about 30% of cigarettes sold to underaged buyer were Camel Brand

  20. Joe "Chemo"

  21. Gas Station Appeal

  22. Tobacco in Film what message does this send?

  23. Tobacco Executives "We don't smoke that s***, we just sell it. We reserve that right for the poor, the young...and the stupid." -R.J. Reynolds 1992 "It is important to know as much as possible about teenage smoking patterns and attitudes. Today's teenager is tomorrow's potential regular customer..." -Philip Morris 1981 "Younger adult smokers are the only source of replacement smokers... If younger adults turn away from smoking, the industry must decline." -R.J. Reynolds 1984

  24. Yaba Daba Dooooooo

  25. Master Settlement Agreement • 46 states vs Big Tobacco • Banned advertising to teens • Big Tobacco money must partially fund anti-Tobacco advertisements • such as 'The Truth' • THE CATCH: they are not allowed to 'vilify' tobacco companies; lost funding

  26. Think. Don't Smoke.

  27. ACTIVITY TIME • You will receive two tobacco advertisements in your group. • Take out a sheet of paper and answer the following questions about each ad. • Name of Product • What advertising strategy was used? (explain) • What group of people do you think this ad is trying to appeal to? Why? • Does the ad give a “real picture” of what this product can do for you? Explain your answer. • FULL SENTENCES, NEAT, AND PUT YOUR NAMES ON YOUR PAPER!

  28. Cigarettes

  29. 'Chew'

  30. 'Snuff'

  31. Snus

  32. Cigars

  33. What if....

  34. Create a Pack! Create a cigarette pack that lists the real effects of smoking and tobacco use. Include at least 3 chemicals found in the pack. Include one short term and one long term risk factor associated with smoking. List an alternative the person could do instead of smoking.

  35. Exit Ticket • Question: What are 2 ways that the media markets these products to the younger population? • Journal: What are your personal feelings about the messages the media sends regarding alcohol and tobacco use?

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