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MEDIA

TV RADIO NEWSPAPERS MAGAZINES INTERNET. MEDIA. LEARNING INTENTION. CONSIDER WAYS THAT MEDIA CAN INFLUENCE SOCIETY’S ATTITUDE TO PHYSICAL ACTIVITY. THE AIM OF THE MEDIA. To sell their product

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MEDIA

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  1. TV RADIO NEWSPAPERS MAGAZINES INTERNET MEDIA

  2. LEARNING INTENTION CONSIDER WAYS THAT MEDIA CAN INFLUENCE SOCIETY’S ATTITUDE TO PHYSICAL ACTIVITY

  3. THE AIM OF THE MEDIA To sell their product To sell newspapers and magazines or increase viewer ratings, the media promotes what they think viewers want to see and read about.

  4. What are your thoughts? • What images or portrayal in the media did you find, that appealed to you? • How did this piece of media make you feel? • How do you think this may influence your attitude to physical activity?

  5. Broadcasting aesthetically pleasing images Athletic performance captured to look more appealing

  6. Promoting particular activities • Rugby • Netball These mainstream sports are given lots of exposure in the NZ media. It may be portrayed that these activities are valued more than other sports.

  7. Promoting players as role models Promotion of player adds value to their sports.

  8. Appealing to the audience • Promote what they think viewers want This makes it difficult for minority sports to get coverage in the media

  9. Poor behaviour is highlighted • Aggression • Conflict Fighting This could seem like a double standard Conflicting with messages of “Fair Play” promoted by govt

  10. Portrayal of the body • Often focus on their physical attractiveness rather than their physical skills and performance

  11. Unhealthy products • Fast food is commonly promoted with physical activity • This is conflicting with the nature of physical activity and health related benefits

  12. SOCIAL MEDIA • Facebook • Twitter • iPhone • Provides new opportunities to be up to date with latest news, events and happenings.

  13. Coverage of sport in television • Sport has become more accessible (through social media and Sky Television) • There are sports that have altered their traditional form, in order to increase their audience appeal and in turn, increase media coverage eg. rugby sevens, 20-20 cricket • Use of slow motion replays and commentary for games, also makes sport more accessible and appealing to the audience • Through social media, sport replays and updates are readily accessible

  14. A form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products or services advertising

  15. Forms of advertising • Radio • Television • Billboards • Newspapers • Magazines • Internet • Social media sites

  16. Key questions to analyse Who is the target audience? What product or action are the advertisers trying to promote? How has the advertiser tried to capture and persuade their audience?

  17. ADVERTISING Consider who could be advantaged by advertising? Whose interests does it serve? Consider who could be disadvantaged by advertising?

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