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How to Sell

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  1. How to Sell

  2. Before You Can Sell… How to Sell • Complete the Product Knowledge Workshop • Product Modules • How to Sell Module • Familiarize Yourself with the Products • Understand what the products do and how they work • Touch, feel, try them yourself 2

  3. 4. Grow your business 1. Announce + Golden Rule Service Ask │ Listen │ Learn 2. Connect with existing and new customers 3. Sell the product How to Sell Selling Approach 3

  4. Step 1: Ask Asking questions means discovering your customers’ beauty needs or concerns. Step 2: Listen Listening is the most important step because it’s how you build trust quickly while gathering valuable information. Step 3: Learn After you’ve discovered your customer’s true needs and interests, you will have a better idea of what products to offer and demonstrate. The key is to ask questions and let your customer do the talking. + Golden Rule Service How to Sell Golden Rule Service Ask | Listen | Learn 4

  5. How to Sell 1. Announce Announce 5

  6. How to Sell 2. Connect with customers Connect 6

  7. • Connect with Golden Rule Service How to Sell 2. Connect with customers Ask | Listen | Learn 7

  8. How to Sell Sell 3. Sell the product 8

  9. Sell with Golden Rule Service How to Sell 3. Sell the product Ask | Listen | Learn 9

  10. How to Sell Grow 4. Grow your business 10

  11. Grow with Golden Rule Service How to Sell Ask | Listen | Learn 4. Grow your business 11

  12. Announce • – Email, Mail, Phone • – Facial, Skin Care Class, Party • – Out and about 4. Grow – Follow-up – Ask for Referrals – Ask for Testimonials + Golden Rule Service Ask │ Listen │ Learn 2. Connect – Start with existing “skin care” and “color” customers – Use success stories to reach out to new customers 3. Sell – To existing customers – Allow customers to “buy their way” How to Sell Selling Strategies 12

  13. Test Your Knowledge! How to Sell Question: What are the four steps to the 4-plus selling strategy? Answer: Announce Connect Sell Grow 13

  14. Test Your Knowledge! How to Sell Question: What are the three key ingredients to Golden Rule Service? Answer: Ask Listen Learn 14

  15. Test Your Knowledge! How to Sell Question: What is the recommended schedule for following up with a customer who has purchased the Mary Kay products? Answer: Two days, two weeks, two months 15

  16. Test Your Knowledge! How to Sell Question: If a customer is satisfied with the product, you should? Answer: Ask her for referrals and a testimonial 16

  17. Happy Selling! 17

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