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Increase Your “ Y ”

Increase Your “ Y ”. Traffic Users Donors Sales Profit. Jack Welde Founder and CEO, Smartling former: eMusic, SVP Product US Air Force Pilot Computer Engineering / Linguistics at UPenn. Minna King VP, International, SurveyMonkey former:

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Increase Your “ Y ”

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  1. Increase Your “Y” • Traffic • Users • Donors • Sales • Profit

  2. Jack Welde • Founder and CEO, Smartling • former: • eMusic, SVP Product • US Air Force Pilot • Computer Engineering / Linguistics at UPenn

  3. Minna King • VP, International, SurveyMonkey • former: • International head at LinkedIn, Shopping.com and Overture • Multilingual; MA & BA from McGill

  4. Agenda • Translation & Technology (Jack) • Web 2.0 Use Cases (Jack) • SurveyMonkey Experience (Minna) • Q & A (All)

  5. State of Translation Technology • From a Web 2.0 Perspective

  6. Smartling (n.) • A cloud-based software platform for translation management and delivery of your website and/or mobile apps.

  7. Industry Trends

  8. Issues AffectingWeb 2.0 Companies • Translation / localization often an afterthought • Short timelines • Continuous deployment / near-realtime turnaround • Hybrid approach to translation (pro, crowd, MT) • Tech ecosystem: marketing website, web application, mobile, email, data (json, xml)

  9. Web 2.0 Localization

  10. Over 9M registered users • Easy-to-use, cloud-based, self-service platform with customers distributed across industries Helping People Make Better Decisions... Globally

  11. That was then...

  12. This is now...

  13. Swedish Traditional Chinese Finnish Norwegian Danish Dutch German Portuguese Italian French Japanese Korean Spanish 200+ countries, 14 languages English

  14. 2011 • Spurring viral adoption • 3 more languages • Marketing & PR • Local in-country presence and partnerships • 2010 • Remove blockages to viral adoption • 13 languages • 21 currencies • Regional payment methods • Tax efficient EU HQ • Customer service for European languages • 1999-2009 • English-only • Viral growth in UK, Canada & Australia Timeline

  15. Establish a truly global organization where everyone has input & visibility • The Y: 51% of new revenue coming from International Global Works

  16. Q & A Time • Jack Welde • Twitter @jwelde • Email jack@smartling.com • Minna King • Twitter @surveymonkey • Email minnak@surveymonkey.com

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