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Brownie Mixes Marketing Analysis for Spring 2013

Evaluate market trends, demographic insights, and sales performance of brownie mixes in Spring 2013. Discover category assessment and recommendations for brand positioning.

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Brownie Mixes Marketing Analysis for Spring 2013

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  1. Brownie Mixes Marketing 4443: Desiree Martin

  2. A.C. Nielsen Product Snapshot

  3. Demographics of the Brands

  4. Assigning a Role to the Category

  5. Category Assessment: Stores Audited

  6. Category Scorecard: SPSS Share of Display

  7. Brownie Mixes, Spring 2013: Market Stocking Rates

  8. Category Scorecard: SPSS % Gross Margin Dollars WLGMLK GM WLMTMLK GM WLMTJOYCGM WLMTNEI GM HARPWEDGM

  9. Category Scorecard: Mean % Gross Margins HARPWEDGM WLGMLK GM WLMTNEI GM WLMTMLK GM WLMTJOYCGM

  10. Roll Out the Plan: Recommendations

  11. Category Review: Changes in Category, Prior Audits Brownies 2013 Brownies 2012

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