GROUP 4 - Creativity

1. GROUP 4 - Creativity Yoon Hee Jin ChareefJaiaree Chen Po Yen Nguyen Ba QuangNhat

2. 1. Macro/Micro Trend

3. Macro/Micro Trend (1/2) • Live Longer Nowadays the number of elderly people have been increasing in our society because of advances in medicine and technology

4. 2. Key Drivers of The Trend

5. Key Drivers of The Trend (1/3)→Live Longer← A. Exercise B. Be optimistic85dc

6. Key Drivers of The Trend (2/3)→Live Longer← C. Eat healthy food ex. organic foods D. Health medicines and food

7. 3. Target Consumer & Demographics

8. Target Customer • Fitpital Presentation Date 12 / 08 / 13

9. Target Market • According to website name www.iiste.orgprovides the statistic about the older people that • The number of elderly people increased by 5.76 million during 1979 - 2008. By the year 2008, with the elderly population of 11%, Vietnam population starts aging.

10. Target Market • According to the medium-variant population projections of the United Nations (2004), there are about 610 million people aged 60 and over (or 10 percent of the world population in 2000). The number of elderly people reached 672 million in 2005 and this number is expected to grow to around 1.9 billion people (or 22% of the world population) in 2050. Vietnam is experiencing the changes just described.

11. Target Market • According to the statistics from the 2008 Vietnam Household Living Standard Survey, the total of elderly people estimated 9.47 million accounted for 11% of the total population.

12. Target Market • By the year 2020, Vietnam is expected to have more than 12 million older persons.

13. Target Market • Segmented by Demographics • 1. Old People - 50 and above (Main Target) • Old people can access everywhere and use everything in Fitness, including Fitness, Hospital and Pool and also be able to get services from Personal Trainer and Personal Nutritionist from Fitpital.

14. Target Market • From website name ilo.org gave the information and statistic about disabled people in UK that • In Viet Nam, more than six million persons age 50 or older, or approximately 7.8 per cent of the population, have a disability according to the 2009 Census. However, recent statistics based on the World Health Organization’s (WHO) framework, known as the International Classification of Functioning, Disability and Health (ICF), showed that disabled persons accounted for 15.3 per cent of the country’s population1.

15. Target Market • A vast majority of people with disabilities in Viet Nam, or 75%, live in rural areas and attend school at rates far below those of non-disabled persons. Literacy rates are much lower for adult persons with disabilities (76.3%) than those without disabilities (95.2%)2.

16. Target Market • 2. Disabled People - Any Ages. • Disable people such as handicapped, Blinded or Deft can access the machine that allowed by doctors in hospital first. And also be able to get services from personal trainer and personal nutritionist too.

17. 4. Describe what they are purchase

18. Products/services Old People in Vietnam currently buy…

19. Activities old people currently enjoin • Chess game

20. Activities old people currently enjoin • Drama and Reform – the traditional acting in Vietnam

22. Concept Business for HealthFitnessCentral

24. Physical Health and Mental Healththe main different points

25. Fitness Outdoor Physical Health Fitness Indoor and Swimming Pool

26. Mental Health • Creating leisure activity programs such as Chess game, Drama or Reform.

27. Operational Plan

28. This group of customers will hold the gold card and can access everything including fitness and hospital including personal trainer and nutritionist (full payment required) 1. Premium member

29. This group will hold the silver card and can access just the programs that our heathcenter provided without personal trainer and personal nutritionist , if this group want personal trainer and personal nutritionist, they can pay again month by month(cheaper payment) 2. Normal member

30. Concept Social for HealthFitness Central • Creating a community and a network for old people.

31. Concept Social for HealthFitnessCentral • Creating an online website where connect elderly people in Vietnam in general, in Hanoi in particular and share information about HealthFitness Central in terms of our services, events or activities will happen…

32. 5. How is the trend affected by the environment they live/work in

33. Why Health Is Important For Older Adults?

34. Health Services • Preventive health services are valuable for maintaining the quality of life and wellness of older adults • Older adults use many health care services, have complex conditions, and require professional expertise that meets their needs

35. Quality of Life • Through programs that address chronic improving their health condition. • Government agencies are improving the quality of life for older adults • Most older adults want to remain in their communities as long as possible

36. Fitness For The Elderly People • Fitness and exercises for the elderly people can help in number of ways: • Benefits not only include weight maintenance and weight loss as with any age group, • elders can also enjoy a healthy life and minor risks of disease, plus maintain diseases’ symptoms to a comfortable level.

37. Fitness for elderly people does not have to be complicated or hard. There are numerous gentle elderly fitness programs available • As well, fitness for elders can aid relieve symptoms of joint pains and arthritis, especially water aerobics, stretches and yoga. Definite exercises are also thought to aid with symptoms of diabetes and some other diseases.