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Communication in Environmental Assessment

Communication in Environmental Assessment. Sustainable Development Communication in Operations Development Communication Division. Two Challenges in Communication for Development. 1. Why Communication ?. Perception of Ministry. Perception of Farmers. IRRIGAT IO N SCHEME. IRRIGATION SCHEME.

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Communication in Environmental Assessment

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  1. Communication in Environmental Assessment Sustainable Development Communication in Operations Development Communication Division An unofficial World Bank document

  2. Two Challenges in Communication for Development 1. Why Communication? Communication in Environmental Assessment

  3. Communication in Environmental Assessment

  4. Perception of Ministry Perception of Farmers IRRIGATION SCHEME IRRIGATION SCHEME Increased crop production For some, less variety of nutritious food Good overallpotential fallcomponents available Self-reliant strategies More food available Reduced & unreliable crop production Increased income Reducedincome Better nutrition Reliance on outside expertise & administration Increased marketability Different farming systems Less $ for schoolfees Better living standards Better education Better health Increased security for farmers Creation of new marketing problems Anxiety& mentalproblems Fear of ending up as beggars greater independence feel trapped INSECURITY BETTER LIFE - FOOD SECURITY Communication in Environmental Assessment

  5. Two Challenges in Communication for Development 2. Whatkind of Communication? • Interpersonal • Group • Mass • Corporate • Advocacy • Development Communication in Environmental Assessment

  6. The Process of Strategic Communication • Communication Research/Assessment • Main functions: • Main tools: • Main outcome: • Communication Design and Implementation • Main functions: • Main tools: • Main outcome: • Communication Monitoring and Evaluation • Main functions: • Main tools: • Main outcome: Communication in Environmental Assessment

  7. Stakeholders’ Profile Info-Com System Needs Opportuns. Problems Solutions Baseline Communication Objectives Primary & Secondary audiences Activities Communication Level Communication Approaches Communication Strategy Design Communication in Environmental Assessment

  8. From awareness to change (AKAP) Awareness Knowledge Attitude Behavior/practice (adopted) Behavior/practice (sustained) Communication in Environmental Assessment

  9. Category A EA: what OP 4.01 wants Consultation 1 EA Consultation 2 Disclosure Communication Research • EA Terms of reference • Initial stakeholders analysis • Stakeholder analysis review • AKAP positioning • WOPS (prioritization & risk analysis) • Ident. Info-comm. systems • Information sharing • Problem analysis review • Information dissemination Communication in Environmental Assessment

  10. Category A EA: what OP 4.01 wants Environmental Assessment Project Design & Implementation Communication Research Communication Design & Supervision • Communication component design • Implementation & Supervision • Performance indicators Communication in Environmental Assessment

  11. Communication in Environmental Assessment Thanks for your kind attention Paolo Mefalopulos pmefalopulos@worldbank.org Development Communication Division - SDO - www.worldbank.org/developmentcommunications Communication in Environmental Assessment

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