Complete guide to importance and ways to measure Digital Marketing Return on investment

1. Complete guide to importance and ways to measure Digital Marketing Return on investment Today’s time is digital. Everything we do has a unique relationship with the internet. Online shopping, online classes, online services, virtual worship, and the list are big. Everything is in the digital space. With products and services being in the digital space, it was quite essential to discover marketing techniques that suit showcasing brands online. A digital marketing agency in Hyderabad always comes up with new and innovative ways to showcase products and in such a way that it leads to conversions. With marketing increasing through digital marketing, sales must also increase. As the logic says if the product is showcased properly and in a manner that customers or buyers want to see, then it definitely leads to conversions. Conversion is an integral as well as a key element in the entire marketing process. It is a hidden and most major goal that digital marketers and brands are supposed to achieve. Everything else like trending, viral, engagement, and all the industrial buzzwords is an extra element that brands and marketers come across in the marketing journey but the destination is always conversion and increase in the conversion rate. Any brand or business that puts its money in digital marketing waits for results. For a major part of these brands and businesses conversion is synonymous with desired results. Many of the brands and businesses do not consider any other growth to be a big achievement, they feel them be just a part of the marketing process. However, scenarios have drastically changed today, and measuring ROI is not a difficult task. Unlike traditional marketing where ROI can only be calculated based on revenue, in digital marketing, there are many tools and multiple strategy analyses that help in measuring the ROI. It is vital to measure the ROI as it gives a clear picture of the amount invested and keeps the brands and businesses informed about their investment utilization. There multiple ways to measure digital marketing ROI. Let me guide you through some of the ways to measure digital marketing ROI. • The number of regular visitors: Often brands and businesses don’t consider visitors to be an important part of the conversion rate. But if observed keenly, we will definitely understand the importance of these visitors. They are scope for conversions. Visitors might vary with regards to the sales level like some might be hot leads, some could be warm and rest could be cold but if cared for and observed carefully these cold leads also can be converted. Brands must watch and observe the amount of traffic that comes to their website and the bounce rate. If at all the bounce rate is less then, we

2. can understand that the SEO activities are running on a proper note and the traffic is genuine. Expense per lead: Whenever there is any campaign, brands must clearly bifurcate the amount they are spending on each element and then on each lead. If the investment is bifurcated so much then the calculation of the return becomes quite easy. Let me go a bit deep, If we know how much we as a brand are investing on each lead and once that lead is converted, it simply implies that the amount invested on that lead has come back to the brand. So this is one of the best ways to calculate Digital Marketing ROI. Returns from the Ad campaign: Whenever digital marketers run ad campaigns, they give us various budget plans with an estimated reach on both the platforms Instagram and Facebook. The estimated reach is just the approximate number of ad viewers and which should not be mistaken with the estimated number of warm leads. However, If it is a PPC ad campaign then the leads might be warmer, as such ads are based on per click and people will only click if they are highly interested. After these ads run for a specific period, brands and digital Marketers must calculate the amount spent and the amount that is earned. As the bifurcations in Digital marketing are simpler, it is easy to calculate the ROI. • • Measuring ROI is integral because it helps the brands and marketers to know whether their strategies are working in the right direction and their proximity to their desired profits.