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Recruit and Retain Engaged Members

Recruit and Retain Engaged Members. Elizabeth Kunesh, CCP, GRP, SPHR. Member Centric Focus. Why are we here? Never loose sight of our members!. Certification programs. Other programs. Member benefits. Reasonable fees. Networking opportunities. Local Network Members.

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Recruit and Retain Engaged Members

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  1. Recruit and Retain Engaged Members Elizabeth Kunesh, CCP, GRP, SPHR

  2. Member Centric Focus Why are we here? Never loose sight of our members!

  3. Certification programs Other programs Member benefits Reasonable fees Networking opportunities Local Network Members Convenient locations Discounts for dual membership Scholarships Membership Directory Committed Board of Directors Everything relates back to member benefits

  4. Membership Types & Rates • Student $15 / year • Individual $45 / year • Consultant $65 / year • Corporate $135 / year • This is where you can grow your membership! • Rates haven’t changed since 2002!

  5. Membership Drive • Annual event • Starbucks gift cards

  6. Outreach Efforts • Local universities with HR programs • Other SHRM chapters • Cross Affiliation • Offer same pricing for programs for affiliate members • Not for certification courses

  7. Market to Compensation & Benefits • Different programs for different specialists • Increase your membership by broadening your scope

  8. Retain your members • You get once chance • MAKE IT COUNT!

  9. Survey Membership • Ask what they want & then deliver on it! • Don’t ask if you don’t want to know! • Don’t ask if you aren’t willing to take action!

  10. Certification Courses • Survey your membership • Offer courses they want and need • Cross-check with other LNs in your area to avoid duplication of courses

  11. Scholarships • One professional scholarship • Cost of one Certification course • Two student scholarships • $500 each • To encourage future talent in our industry

  12. Location of programs • Vary location • Vary time of day • Consider parking situation

  13. Price Programs Accordingly • CWCG tries to break even • Not necessary to make a profit • Consider “price cuts” on programs during tough economic times • Not Certification courses

  14. Free Programs • September half-day program and networking event • December annual meeting & luncheon

  15. Member Giveaways • Books from WorldatWork bookstore • Carrot Culture books • Portfolios • Calculators • Totebags • Pens and pencils

  16. Advertise Programs • Quarterly newsletter • LN website • In Portland – use of HR Network • Cross-affiliations with SHRM chapters • Advertise in their newsletters

  17. LinkedIn • New this year • LN created a group and advertised it • Used to post jobs and start discussions • Members get weekly email with updates

  18. LN Board of Directors • Membership Rep • Communications Rep • Website Rep • 4 Program Reps • Certification courses • Other programs • Annual meeting

  19. LN Board of Directors • Commitment • LN will only be as strong as the board • Thank you at year end

  20. In Conclusion… • Never lose sight of your members wants and needs • We exist for them – not for us!

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