1 / 19

2010 CPA & MPA Media Sales Plan

For internal use only – Please do not forward outside CPA-MPA. All factual and statistical data can be shared with customers. 2010 CPA & MPA Media Sales Plan. CPA Reader’s Survey General Overview.

montana-mcknight
Télécharger la présentation

2010 CPA & MPA Media Sales Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. For internal use only – Please do not forward outside CPA-MPA. All factual and statistical data can be shared with customers. 2010 CPA & MPA Media Sales Plan

  2. CPA Reader’s Survey General Overview In July, we blasted an Online Reader’s Survey to 8,388 subscribers of CPA. The following is some interesting information we gathered from the 2,140 who responded: • 87% responded that they ALWAYS read CPA • 42% read ALL of the magazine and another 49% read MOST of the magazine. • 97% consider CPA consider the primary or leading source of information for the Latin American market • 98% consider our information balanced and objective • 83% have researched a topic further based on an article in CPA

  3. CPA Reader’s SurveyEditorial Content • Content in order of importance to our readers (5=Most Important; 1=Not important) Rating Score- 4.3: Technology, products, and equipment news 4.0: News on the construction and infrastructure sectors 4.0: Articles regarding use of equipment 4.0: Article regarding specific construction projects 3.8: Trade Shows and Expositions information 3.7: Manufacturer profiles 3.5: Interviews and opinion-based articles 3.3: Financial articles 3.3: Articles regarding the economy Share this information with your advertisers for ideas for Press Releases---this is what our reader’s want to know!!!

  4. CPA Reader’s Surveywww.cpa-mpa.com • Only 9% of reader’s visit our website frequently but 39% do visit on occasion (20% have never visited) • Of those that have visited our website, 24% find it VERY interesting and an additional 45% consider it interesting—only 1.2 % found it of little interest. • The majority of users, 38%, would like to receive a weekly E-newsletter ---we will be implementing a bi-weekly E-newsletter for 2010. • The top topic of interest for an E-newsletter would be information on equipment and technology (72%); Closely followed by 69% desiring information on the construction industry in their own country---a great idea the editorial team will look into implementing.

  5. CPA Reader’s SurveyDemographics • 84% Male; 4% female; 12% unknown?! –maybe we have a new market here?! • 71% of our reader’s are evenly split between the ages of 26-55 • 57% have College degrees and an additional 18% have Master’s Degrees • 66% have access to the internet from both, home and office

  6. CPA Reader’s SurveyPurchasing Power • 73% of the reader’s surveyed are the decision-makers for purchases of equipment, technology and/or services for their company. • 50% conduct business within their country; 22% are regional. • 27% employ more than 100 employees; 34% employ 20-100 employees; 16% 6-10 employees

  7. Digital Update: Teresa Downing, Digital Media Director • As mentioned earlier this year, Teresa will be handling all Digital Media purchases for all territories. Just copy her on any emails where your customer expresses interest ---and she will do the rest of the work on her end for digital. • Page views, impressions, bounce rates, top keywords??Don’t have any idea what they are asking for—Don’t worry! Teresa is prepared and can provide all Digital Statistics and Analytics requested by advertisers • Likewise, Teresa will keep the appropriate sales representative informed if any of her contacts are interested in print. We all should cross promote and work as a team! • Note on Digital Terms: Rates are NET (NO agency discount); Total program must be paid in advance before going live either by check/wire or provide a valid credit card to be billed on a monthly basis. Again, Teresa will be the main contact for this and will handle setting up all customers---USE HER TO YOUR ADVANTAGE! • Digital sales will only be commissionable to Teresa.

  8. Digital Update: CPA-MPA.COM2008 vs. 2009 Statistics • We are very proud of the progress we are accomplishing with the new website. Below are some statistics from the launch of the new site in February through September compared to the same time period in 2008: • Visitors came from 94 countries worldwide Top 10 Countries 1.Colombia 6. Argentina 2. Peru 7. Spain 3. Mexico 8. Venezuela 4. United States 9. Ecuador 5. Chile 10. Netherlands

  9. www.cpa-mpa.comNew for 2010 E-Newsletters • CPA E-Boletín • Soft Launch: October 2009 • Launch with Sponsorship Opportunities: January 2010 • Frequency: Bi-Weekly • Current Subscribers: 8,472 • MPA E-Boletín • Soft Launch: December 2009 • Launch with Sponsorship Opportunities: January 2010 • Frequency: Bi-Weekly • Estimated Subscribers: 5,200 (currently confirming opt-ins) • We will also be conducting an online MPA Reader’s survey in November 2009.

  10. Sales Strategy Goals for 2010 • Reward advertisers based on their TOTAL spend with us – regardless of which channel they choose to use (print, digital, both)! • Make it easy for customers to adjust their media blend based on current needs. • Get away from cross-channel “value add” (giving away online for print, etc.) • It helps advertisers get back to rate card value! • ENCOURAGE up-front schedule-based buying rather than ad hoc during the year. • Really position ourselves as a true multimedia company instead of print-centric.

  11. 2010 Sales Promotion According to our goals previously mentioned, we will be basing our sales promotions on Sponsorship level as follows: A customer’s discount level will be applied after Agency discount (if any). For example: Customer A purchases 3 Full Page ads at the $4205 (3x rate) = $12,615 $12,615 – 15% agency discount = $10,723 less 5% Bronze level discount = $10,187 Customer A does not have an agency? Then deduct 5% from $12,615 = $11,984.25

  12. 2010 Sales Promotion Guidelines: • Promotion is only valid for customers that submit insertion order by December 31st 2009! NO EXCEPTIONS! • If your customer only issues insertions orders by quarter or monthly --- then offer to send them a space contract so you can offer them the sales promotion. • CPA & MPA frequency discounts still applicable. • With the discount program, please ensure to not extend agency discounts to customers with no agency. • We will not pro-rate backward – sign up now for the best deal! • Promotion is subject to short-rate if customer fails to meet obligations: ENSURE TO STATE THIS CLEARLY ON ALL INSERTION ORDERS/SPACE CONTRACTS! • We will still accept the Stimulus Discount on all remaining 2009 issues and 2010 Buyer’s Guide OR • Customer can bundle any remaining new purchases in 2009 with their 2010 Media Buy to lock in a lower discounted rate for all of next year! • If customer chooses to apply Stimulus Discount on 2009 issues, these issues CANNOT be bundled into 2010.

  13. CPA Packages – Bronze Sponsorship$5,000-$15,000: 5% discount Below please see sample packages for Bronze level sponsorship. These are ideas/suggestions only you can use with your customers but packages can be customized to meet individual customer needs.

  14. CPA Packages – Silver Sponsorship$15,001 - $30,000: 10% discount Below please see sample packages for Silver level sponsorship. These are ideas/suggestions only you can use with your customers but packages can be customized to meet individual customer needs.

  15. CPA Packages – Gold Sponsorship$30,001-$45,000: 15% discount Below please see sample packages for Gold sponsorship. These are ideas/suggestions only you can use with your customers but packages can be customized to meet individual customer needs.

  16. CPA Packages – Platinum Sponsorships$45,000 + : 20% discount Below please see sample packages for Platinum sponsorship. These are ideas/suggestions only you can use with your customers but packages can be customized to meet individual customer needs.

  17. MPA Packages

  18. CPA & MPA Complete Media Packages

  19. Inserts & Direct Mail options • For 2010, we wanted to provide a base price for all insert and direct mail options so you can easily quote your customers. • Inserts • Poly Bag or Blow-in • Cost: Earned Cover 4 rate plus $75 per thousand • Inserts can be included in distribution to complete circulation or can be segmented by country and/or job classification. • Rate is for Full Page (front and back) insert. Paper: max 80#. • Size specs: • Blow-in: Min Size: 3.5”x5” /Max Size: 6”x6” • Poly Bag: Min: 3.5”x5” /Max Size 8.5”X11 “ • Tip-on: • Advertisers can choose to “Tip-on” (glue) an insert to their advertisement • Cost: Advertiser must purchase a full page advertisement and add the Earned Full Page Black & White plus $75 per thousand for the cost of the insert. • Rate is for Full Page (front and back) insert. Paper: max 80#. • Min Size: 2.5”X3.5/Max :7.25”X9” • Prices are NET (No agency discount). Sales are fully-commissionable. • Sample insert must be submitted to Miami for final binding quote. All other sizes, specifications – quoted on request. • Direct Mail: • $550 per thousand includes use of list, metering, addressing & handling. • Postage NOT included. • Minimum purchase of $1,000 • Prices are NET (No agency discount). Sales are fully commissionable.

More Related