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Jenny Doltar & Jane Dahl

Jenny Doltar & Jane Dahl. History. First Wallin & Nordstrom opened in 1901 in downtown Seattle 1923 2 nd store was opened 1928 John Nordstrom sold his share of the company to his sons. Growing Reputation. Grew to be the largest independent shoe chain store in the United States.

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Jenny Doltar & Jane Dahl

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  1. Jenny Doltar & Jane Dahl

  2. History • First Wallin & Nordstrom opened in 1901 in downtown Seattle • 1923 2nd store was opened • 1928 John Nordstrom sold his share of the company to his sons

  3. Growing Reputation • Grew to be the largest independent shoe chain store in the United States. • By 1960 they had 8 stores in Washington and Oregon • The downtown Seattle Store became the largest shoe store in the country • Purchased a Seattle-based clothing store • “Nordstrom Best”

  4. Nordstrom Today • Focus on catering customers needs • Creates fashion departments that fit individuals lifestyles • Philosophy- “Offer the best possible service, selection, quality and value”

  5. SWOTStrengths • Customer service • Personalized selling • Nordstrom Café & E-bar • Leading fashion retailer • Specialty events • Floor displays • Well lighted fixtures • On-line & Store sales • Empower employees

  6. SWOTWeaknesses • Over saturated Oregon • No catalog sales • Don’t take advantage… • The Return policy

  7. SWOTOpportunities • Always room for growth • Day care for busy mothers

  8. SWOTTHREATS • Competitors • Specialty stores • Sacks

  9. PROS Great learning experience Job placement Empowerment Fun! Resume builder Compensation CONS Not a “right fit” for everyone The Internship

  10. Questions?

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