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Welcome to Introducing the MGI Self-Directed Curriculum

Welcome to Introducing the MGI Self-Directed Curriculum. Please take this time before the start of the session to silence your cell phone or pager. Your feedback is valuable. At the end of the session, we ask that you take a moment to complete an evaluation form. Thank you.

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Welcome to Introducing the MGI Self-Directed Curriculum

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  1. Welcome toIntroducing the MGI Self-Directed Curriculum Please take this time before the start of the session to silence your cell phone or pager. Your feedback is valuable. At the end of the session, we ask that you take a moment to complete an evaluation form. Thank you.

  2. Purpose: Sustain, maintain MGI • Support continued change in practices • Reinforce training for those in the MGI • Provide MGI experience for newcomers and non-participants • Transition to both public radio and TV Overall: Make the MGI a permanent feature of public broadcasting landscape by capturing the investment of money, time, people, and donors relationships.

  3. Intended users • Newcomers to major giving or public broadcasting • Those who did not participate in MGI • MGI participants who need a refresher • Multi-disciplinary • Development professionals • Managers and members of the team • Volunteer leaders • Other staff members—e.g., producers • For public broadcasting—radio and TV

  4. Process • Discovery through current & new users • Inventory existing content & tools • Develop learning objectives • Design multiple treatments, select final • Develop and field usability test candidate • Develop content and review • Design remaining tutorials • Integrate into existing site

  5. A comprehensive team • Content and web development • CPB and MGI • Station-based usability testers

  6. Content and web development Pam Conrad, Project Strategist* Kelli Fine, Proofreader* Philip Kerman, Flash Actionscripting Jim Lewis, Content Manager* Joseph Mattoon, Educational Technology Ted Olson, User Interface Design * Henry Pan, Flash Design Marlene Schneider, Project Manager* Jayne Schurick, Usability Engineer Rita Selmarie, HTML* Mike Welsh, Tracking/Login Functionality* * Those wonderful folks who brought you majorgivingnow.org

  7. CPB and MGI • Robert Altman • Jeff Luchsinger • Scott Lyons • Doug McKenney • Robert Ryan • Deb Turner

  8. Usability testers • Seth Martin, WKAR • Jeff Bell, WNED, Buffalo • Molly Fox, KPTS, Wichita • Ann Clark, Prairie Public Broadcasting • Daniel Metziga, Oregon Public Broadcasting • Laurie Leichthammer, WGBY • Erin Campbell, Maine Public Broadcasting • Donna Robinson, Nashville Public Radio

  9. Extensive information sources • Tutorial content • Tools and implementation assignments • Station examples

  10. Content Sources: Tutorials • Building blocks and MGI Introduction • Kay Sprinkel Grace • Strategic planning • Katherine Sandweiss, SSSDI • Change management • Walter Parsons • Prospect research • Abbey Silberman, American University • Planned giving • Jim Lewis, Mel Waggoner

  11. Content sources: Tools • Majorgivingnow.org • Kay Sprinkel Grace • Jim Lewis • Kent Dove • Chris Brentlinger, Reed College • Rick Dupree, Kelley School of Business, Indiana University

  12. Content sources: Examples • Major Giving Initiative staff • MGI implementation consultants • DEI • majorgivingnow.org • prado.org

  13. Structure • Eleven interactive tutorials • Kay Sprinkle Grace introduces each • Progressive content in digestible chunks • Supported by • Proven examples • Viewpoints, • Kay “Thinking it Through” • Self-test • Assignments that build the MGI program • Interactive tools • Links to other resources on site

  14. Multiple access points • Existing majorgivingnow.org site • New navigation link • Front page link • New CPB “my source” site

  15. Introduction, overview Planning Case Development Volunteer engagement Management and staffing Prospect research Cultivation and Stewardship Gift solicitation Major gift planning Planned giving Summary, problem-solving Tutorials

  16. A site tour

  17. Next steps • Encourage use within your station • New hires and internal promotions • Management team • Volunteer leaders • Individuals or groups • Use tools/assignments to implement • System promotion and awareness • CPB/Mysource • PBS Development • DEI Major Giving

  18. Questions, comments, ideas Additional feedback to jim@lewiskennedy.com

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