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2 0 0 5. G rooming Products and Shampoos for Men - F loressence Collection. Men’s Products. Floressence proposes two new concepts which reflect current trends and the general direction of the market for Men’s Grooming and Hair Care products:

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  1. 2 0 0 5 Grooming Products and Shampoos for Men-Floressence Collection Men’s Products

  2. Floressence proposes two new concepts which reflect current trends and the general direction of the market for Men’s Grooming and Hair Care products: Concept 1: products designed for different targets - The Ladies Man Products for virile, sensual men - The Athletic Man Products for high-energy, athletic men - The Dandy Products for elegant, sophisticated men Concept 2: products for a dermatological line - Sensitive skin line Gentle protection for sensitive skin Floressence varies its notes to market a complete line of products for men: 1 Deodorant, 1 Shaving Product, 1 Shampoo and 1 Shower Gel.

  3. Concept 1: Products for different targets The Ladies Man The Athletic Man The Dandy Sophistication Sensuality Performance

  4. The Ladies Man A “Sensual” line Enhanced with ginger and patchouli An Eastern/spicy warmth, for a sensual effect that awakens the senses. A“Magnetism” line The fresh effect of the aromatic notes combined with the warmth of the woody one. A moisturising, bracing scent, creating a feeling of freshness and soft skin that can withstand anything. Nowmen 14073D Smooking 80018

  5. The Athletic Man A “Fatigue-resistance” line Enriched with magnesium and Guarana seed Helps muscles recover more quickly and has a stimulating, energy-boosting effect A “Stimulating, Recuperation effect” Freshness of the marine notes combined with the solar notes A moisturising, bracing scent, for a stimulating, anti-fatigue effect Booster 34664 Yearling B 5873

  6. THE DANDY An “Elegant” line Ambergris-scented fern combined with woody notes An ultra-masculine line, which showcases men’s virility through a bracing scent A “Refined” line Male beauty and grace A subtle harmony between the warm notes of the spices and the delicious freshness of the aromatics OTIS 120001 CLYDE N 13542B

  7. Concept 2 Products for a Dermatological Line Sensitive Skin Line Gentle Protection

  8. Sensitive Skin Line Sensitive Skin Gentle Protection

  9. Sensitive Skin Gentle Protection Solution1 Active cosmetic ingredients VANILLA WOODLAND ALOES Shaving oil for sensitive skin Shower gel with natural oil Protective shampoo for irritated scalps Skin-protection deodorant Products

  10. Sensitive Skin Gentle Protection Solution 1 Benefits Fights: Redness Irritation Inflammation Benefits: Combats drying Soothes and calms Softness, suppleness Proposals ESPACE 11812C ALOES 34691B

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