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Chapter 3 Your Window to the digital world

Chapter 3 Your Window to the digital world. Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da- Yeh University. Your website. Hub of your digital marketing world Place of business A conversion engine for traffic

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Chapter 3 Your Window to the digital world

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  1. Chapter 3YourWindow to the digital world Ku-Yaw Chang canseco@mail.dyu.edu.tw Assistant Professor, Department of Computer Science and Information Engineering Da-YehUniversity

  2. Your website • Hub of your digital marketing world • Place of business • A conversion engine for traffic • Directly • Products and service info. • Online ordering • Indirectly • Brand info. / authority / reputation Digital Marketing

  3. Choosing your domain name • An IPaddress (IPv4) • 32位元 • Ex. 163.23.24.45 • Class A– Class E 5種等級 • 即將枯竭 • NAT（Network Address Translation） • Ex. 192.168.xxx.xxx Digital Marketing

  4. Choosing your domain name • IP v6 • 32位元位址擴展到128位元 • Ex:2001:0:9d38:6ab8:1c3b:1804:fe57:6de2 • Domain name • Assign human-readable names tonumeric addresses • dc.dyu.edu.tw -> 163.23.24.226 • nslookup / ping Digital Marketing

  5. Hosting – home on the internet • Different types • Shared hosting accounts • Virtual dedicated hosting • Dedicated hosting • Server co-location • Cloud-based hosting • Pay for the resources you use Digital Marketing

  6. Case Study • Italian foodie passion and digital – a perfect match Digital Marketing

  7. In-class Exercise • 為公司申請 • A domain name • Web hosting • 一年需要花多少費用? Digital Marketing

  8. The End Digital Marketing

  9. http://myname.pchome.com.tw/ Digital Marketing

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