The 27 MOST COMMON MISTAKES IN ADVERTISING

1. The 27 MOST COMMON MISTAKES IN ADVERTISING BA 315/ 4700 MARKETING MGT. CHAPTER 10 ENHANCEMENT

2. The 27 MOST COMMON MISTAKES IN • PUTTING IN CHARGE OF AD A PERSON WHOSE RESPONSIBILITIES DO NOT COINCIDE WITH THE PURPOSE OF THE ADVERTISING • AD AGENCY WRONG EXPERTISE • TOO MUCH WITH TOO FEW AD$ • ADVERTISER DOING TOO MUCHOF THE AGENCIES WORK • CHOOSE CHEAP MEDIUM W/O REGARD TO CPM, MILLINE RATE , CPRP

3. The 27 MOST COMMON MISTAKES IN • NOT ENOUGH REPETITION • TOO LARGE • TOO MUCH PRESSURE ON THE CREATIVE • IMITATING NOT ANALYZING • GAIN ATTENTION BY BEING DIFFERENT IN FORM NOT CONTENT

4. The 27 MOST COMMON MISTAKES IN • CREATE FOR PRESENTATION NOT FOR MEDIUM • OVER CREATIVE TYPE • LOGO WRONG SIZE • NOT CONCENTRATING ON THE TARGET C • MAKING FUN OF • PUN IN THE HEADLINE • ENTERTAIN NOT SELLING • AROUSE WRONG EMOTION

5. The 27 MOST COMMON MISTAKES IN • TIMING OF SOUND COPY PRINCIPLEE • NOT UTILIZING +++S OF TV • NOT CAPITALIZING ON THE INHERENT NATURE OF PRODUCT • PROMO COMPETITORS BRAND • PLEASE CEO • STARCH LIMITATIONS

6. The 27 MOST COMMON MISTAKES IN • NO QUANIFIABLE BENCHMARKS • ATTORNEY CONDUCTS HIS OWN DEFENSE (DIRECT MAIL) • OVER STATING THE POWER OF ADVERTISING