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Collins and Porras

Collins and Porras. “ WHICH ROAD DO I TAKE?" (ALICE) "WHERE DO YOU WANT TO GO?“ (Cheshire Cat) "I DON'T KNOW," ALICE ANSWERED. "THEN,” SAID THE CAT, “IT DOESN'T MATTER. IF YOU DON'T KNOW WHERE YOU ARE GOING, ANY ROAD WILL GET YOU THERE.”.

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Collins and Porras

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  1. Collins and Porras “WHICH ROAD DO I TAKE?" (ALICE) "WHERE DO YOU WANT TO GO?“ (Cheshire Cat) "I DON'T KNOW," ALICE ANSWERED. "THEN,” SAID THE CAT, “IT DOESN'T MATTER. IF YOU DON'T KNOW WHERE YOU ARE GOING, ANY ROAD WILL GET YOU THERE.” “It is more important to know who you are than where you are going.” Collins & Porras

  2. Vision Statements • Reason for an organization’s existence • Massively inspiring • Overarching • Enduring, very long-term • Driven by and evokes passion • Fundamental statement of the organization’s • Values • Aspiration • Goals

  3. Mission Statements • Purpose of the company • Basis of competition and competitive advantages • More specific than vision • Focused on the means by which the firm will compete • Energizes and focuses efforts

  4. Values Statement • Essential and enduring tenets of an organization • Statement of ethical priorities • Guiding principles for behaviors and decision making • Basis for moral courage • Independent of current environment or competitive requirements

  5. Strategic Objectives • Operationalize the mission statement • SMART(S) • Indicates strategic intent – BHAG • Strategic v Financial • Long-term v short-term S stretch

  6. Core Purpose / Vision Vision Statement • Massively inspiring • Driven by and evokes passion Core Purpose • The Organization’s reason for being • People’s idealistic motives for doing the company’s work

  7. Collins and Porras • Vision v. Strategy • Vision: remains fixed • Strategy: Endlessly adapts to a changing world • Collins & Porras v Handy

  8. Collins and Porras Core ideology: defines what we stand for and why we exist Vision: provides guidance about what core to preserve and what future to stimulate progress toward Core values: essential and enduring tenets of an organization Core Purpose: Organization’s most fundamental reason for existence Envisioned Future: what we aspire to become, to achieve, to create BHAG: clear, compelling focal point of effort, catalyst for team spirit Vivid Description: vibrant, engaging, and specific description of what it will be like to achieve BHAG

  9. Core Values / Values Statement • Values Statement • Statement of ethical priorities • Standards of behavior and practices • Core Values • Essential and enduring tenets of an organization • Timeless guiding principles

  10. Envisioned Future / Mission Mission Statements • Purpose of the company • Basis of competition and competitive advantages • Means by which the firm will compete Envisioned Future • Audacious goal plus what it will take to achieve the goal • Tangible, energizing, highly focused • Unifying focal point of effort • Clear finish line

  11. Hierarchy of Defining Statements Company Vision Values Statement Mission Statement Values Statement Strategic Objectives

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