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Mac On Wheels

Mac On Wheels. Jeremy Kelly, Adam Dumaresque, Josh Saunders, Sawyer Trobak -Smith. Agenda. Introduction to Mac On Wheels Our Strategy Results SWOT Analysis Recommendations for the future. Mac On Wheels. Our Executive Team Jeremy Kelly Sawyer Trobak -Smith Josh Saunders

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Mac On Wheels

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  1. Mac On Wheels Jeremy Kelly, Adam Dumaresque, Josh Saunders, Sawyer Trobak-Smith.

  2. Agenda • Introduction to Mac On Wheels • Our Strategy • Results • SWOT Analysis • Recommendations for the future

  3. Mac On Wheels • Our Executive Team • Jeremy Kelly • Sawyer Trobak-Smith • Josh Saunders • Adam Dumaresque

  4. Our Strategy • Main Strategy • High Advertising • Low Margins And Support • High Brand Loyalty • Year 1 • Analyzing Market • Develop Long Term Strategy • No Changes

  5. Our Strategy • Year 2 • High Price • Low Volume • High Advertising • High Branding

  6. Our Strategy • Year 3 • New Launch • Mid-Price Road Bike • Change Pricing System For Mountain Bike • Low Margin • Loan Issued • Shares Issued • Capacity and Quality Changes

  7. Our Strategy • Year 4 • Same Pricing • Raised Inventory For Mountain Bike • Lowered Inventory For Road Bike • Slight Increase In Advertising And PR

  8. Our Strategy • Final Year • Main Strategy: Increase SHV • Pay Back Long Term Debt • Buy Back Shares • Remaining Funds Allocated To Advertising

  9. Results

  10. Financial Results

  11. Results

  12. Mountain Bike

  13. Road Bike

  14. Youth Bike

  15. Operational Results

  16. Operational Results

  17. Operational Results

  18. Operational Results Industry Average $559 2018 Pricing Map Mountain Bike MAC ON WHEELS $545 Hot Wheels and Firm2 $550 ECME $590

  19. Operational Results Industry Average $1794 2018 Pricing Map Road Bike Hot Wheels $1525 Mac On Wheels $1700 Firm 2 $1850 ECME $2100

  20. Operational Results

  21. Marketing Results

  22. Marketing Results

  23. Marketing Results

  24. Marketing Results

  25. ECME vs. Mac On Wheels

  26. ECME vs. Mac On Wheels

  27. SWOT Analysis

  28. SWOT • Strengths • Market Capitalization • Wholesale Sales • Debt To Equity Ratio • Advertising • Public Relations • Assets

  29. SWOT • Weaknesses • Wastage Rating • Quality Rating • Sales Down Final Year • Low Support

  30. SWOT • Opportunities • Buy More Shares • Launch Youth Bike • Update and Improvements • Capitalize on Firm2,Hot Wheels and 2NU Bikes • Capitalize on MarketShare

  31. SWOT • Threats • ECME • Involved with three markets • 150,000 Shares Bought Back

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