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USA TAEKWONDO ANNUAL REPORT

USA TAEKWONDO ANNUAL REPORT. BEIJING 2008. THE USAT MISSION: Sustained Competitive Excellence. Sustained Competitive Excellence 4 Olympic places qualified 3 Olympic medals Second most medals of any country at Olympics Most successful USOC combat sport

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USA TAEKWONDO ANNUAL REPORT

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  1. USA TAEKWONDO ANNUAL REPORT BEIJING 2008

  2. THE USAT MISSION: Sustained Competitive Excellence • Sustained Competitive Excellence • 4 Olympic places qualified • 3 Olympic medals • Second most medals of any country at Olympics • Most successful USOC combat sport • 5 Junior World Championship medals; Selena Coppersmith Tubbs captures first Junior Worlds gold since Diana Lopez

  3. USAT Mission: Grow Taekwondo • 16% growth in member numbers from 2007 to 2008 • As of November 20, 2008 we have 14,232 members versus 11,995 at the end of 2007. • Publicity from Olympic taekwondo team and related national advertising campaigns educated and informed the country about taekwondo • Rolling membership has been positively received by our clubs

  4. CORE PROGRAM INVESTMENT • SUPPORT FOR NATIONAL TEAMS • OVER $3,000,000 WAS DIRECTLY INVESTED IN ATHLETE DEVELOPMENT OVER THE PAST FOUR YEARS. • Investment took the form of athlete training stipends, training camps, international training camps and competitions, scouting, sports science and technology. • Continuity in national team coaching staff based on merit • Additional millions in indirect support

  5. CORE PROGRAM INVESTMENT 2 • Indirect development investment in activities such as operation of events and training seminars for coaches and referee expenses • Operation of high level qualifying events and team trials • Expansion of National Team Assistant coaching staff

  6. FUTURE HIGH PERFORMANCE INITIATIVES • For the 2009 Quad USAT looks to Expand international training and competition opportunities for its high level athletes • Formation of U-24 senior team to assist those athletes on cusp of national team • Cash incentives for international medals for both national team and non-national team athletes • Creation of fund to assist promising athletes compete internationally • USAT Travel Team Program for additional high level competition opportunity

  7. EVENTS • 2008 A SUCCESSFUL EVENT YEAR • All events financially successful • Most professionally run events in the world • Reintroduction of traditional martial arts events • Introduction of double elimination bracketed poomsae

  8. INTERNATIONAL RELATIONS • USAT members elected to prominent positions in PATU ensuring our interests are protected and enhanced • Ji Ho Choi, President • David Askinas, Vice-President, North America • Sei Jin Park, Treasurer • Myung Chan Kim, Referee Chairman • Chuong Pham, Executive Council

  9. INTERNATIONAL RELATIONS 2 • WTF influence growing with appointment of Leon Preston, Herb Perez and Victoria Serbin to key WTF committee leadership positions • WTF Executive Committee position will be sought in October 2009 • USAT are now key players in WTF rules and organizational reform

  10. INTERNATIONAL RELATIONS 3 • Kukkiwon special testing planned for major USAT events in 2009 • Exclusive hosting of these events in the USA granted to USAT by Kukkiwon • PATU training seminar offered through USOC grant to help less developed PATU nations

  11. USAT TRAVEL TEAMS • Expansion of national team coaching staff • Opportunity to compete for USA at international level • Revenue opportunities combined with improvement of talent pipeline

  12. CHALLENGES TO MEET • Improve the bottom line in order to offer more programming • Continue to improve athlete performance • Continue to improve training opportunities for athletes, coaches and referees • Continue to grow membership, event participation and revenues

  13. A PROMISING FUTURE • Renegotiated more favorable HangAStar contract • Renegotiated more favorable apparel and equipment sponsorships • Brought membership card creation and fulfillment in-house for cost savings • Use of TMS system to streamline event management and achieve cost savings

  14. GROWING EVENT REVENUES • Selection of great host cities • Las Vegas being considered for multiple year contract • Hosting Junior Olympics in areas of strong USAT customer support such as Texas, Florida and California • Better customer service and shorter lines promised for 2009

  15. GREATER POOMSAE EMPHASIS • Increased support for poomsae competitors • More poomsae at events • Bracketed poomsae to ensure fair competition opportunities • Host more poomsae seminars for coaches and referees

  16. STATE ORGANIZATIONS • Area of growth and development • Growing pains resolving • Looking for increased attendance at state tournaments • Increased grass roots membership as a result

  17. TRAINING • Level 2 Coach education to debut in January 2009 • Level 3 curriculum development to begin • Look to institute USAT regional coaching seminars with curriculum provided by national team coaching staff

  18. MARKETING USAT • Introduction of “Nobody Kicks Like Us” campaign in 2009 • Focus is to show taekwondo as the cool 21st century martial art • Leverage off Olympic brand and team success • Position USAT as brand leader in world class sparring and poomsae

  19. CONCEPTS IN DEVELOPMENT • USAT certified school program akin to a franchise model where all school members are USAT members • Ring of Champions club established and funded to help fund program initiatives • USAT branded line of merchandise

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