13 May 2014, Wessel Meijer, Radboud University Nijmegen, The Netherlands How to organiseinternationalisation?Managing communication
Learning outcomes At the end of this session you will be able to: • Describe the importance of communication for an International Office. • Describe the communication target groups of the international office • Use the “communication matrix” tool • Develop a communication plan
What is communication? Communication is the process of sending and receiving messages or transferring information from one part (sender) to another (receiver).
What is communication? Communication is a two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. In business, it is a key function of management--an organization cannot operate without communication between levels, departments and employees. www.businessdictionary.com
Why is communication important foran International Office? Most of ourobjectives are dependent on the behavioural changes of others Co-operation is our core business An IO has manystakeholders and different messages
SMCR Model Berlo (Shannon & Weaver)
Target groups Potential international degree students Potential international exchange students Current international degree students Current international exchange students Current local students International Alumni Partner universities abroad Rector, Central Board,University top management Academia inside university Support staff inside university (Academic Affairs Dept., Personnel Dept., Finance Dept., …) Your own staff
Communication matrix Assignment: Fill out the communication matrix for one target group and discuss it.
Communication plan Check list content description of the context in which you operate definition of communication objectives main messages you would like to get across description of target groups a selection of communication tools decide on responsibilities communication matrix a timeline when to do what a budget for your communication activities a description of how your communication plan interacts with other (corporate) communication plans and activities. an indication of how the communication plan will be evaluated