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Marketing Your Chapter: Strategies for Success at the ICRI National Conference 2004

Join us at the Fall 2004 National ICRI Conference in San Francisco to explore effective chapter marketing strategies. Learn how to identify and quantify your audience, including engineers, architects, and property managers, and define your message to resonate with them. Discover promotional techniques such as combining events with collaborator organizations, utilizing newsletters and industry publications, and providing networking opportunities. Enhance your chapter’s visibility through effective communication, sponsorship, and member engagement initiatives. Let's elevate our chapter's impact together!

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Marketing Your Chapter: Strategies for Success at the ICRI National Conference 2004

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  1. MARKETING YOUR CHAPTER INTER-CHAPTER LUNCHEON AND FORUM FALL 2004 NATIONAL ICRI CONFERENCE SAN FRANCISCO, CALIFORNIA

  2. Identify Your Audience • Engineers • Structural / Civil • Architects • Material suppliers and vendors • General contractors • Construction management firms • Property managers and owners

  3. Identify Your Audience • Students • Academic faculty • Collaborator Organizations • ACI, ASCE, SWRI, PTI, AIA, DBIA, ACEC, ACEC and others.

  4. Quantify Your Audience • Who are the major rehabilitation A & E firms? • Which industry associations would they likely be involved with?

  5. Quantify Your Audience • Who are the major property management firms? • Which firms regularly perform structural repairs?

  6. Define Message To Audience • Communicate ICRI Mission Statement • The mission of the International Concrete Repair Institute is to improve the quality of repair, restoration, and protection of concrete and other structures.

  7. Define Message to Audience • Convey the relevancy of ICRI to: • Engineers • Architects • Property Managers • Building Engineers • Material Suppliers • Vendors • Contractors

  8. Define Message to Audience • For recent college graduates, it provides: • Visibility within the industry • Networking opportunities • Access for school projects • Access for employment opportunities

  9. Promoting Your Chapter • Programming • Technical and educational • Social • Golf outing, holiday party, summer family outing • Vendor presentation • Site visit with box lunches

  10. Promoting Your Chapter • Venue • AM or PM • Most suitable locations • Easy access • Facility accommodations • Communication • Event promotion

  11. Promoting Your Chapter • Local chapter newsletter • Industry trade publications • Supporting industry publications • CATV • Radio • Send notice of events to non-members

  12. Promoting Your Chapter • Provide news releases about any significant activity or event • ICRI Project Award • Personnel change • Other news • Provide a calendar of events via e-mail, website or through publications

  13. Promoting Your Chapter • Plan combined events with collaborator organizations, e.g. ACI, CSI, SWRI, etc. • Publish local ICRI newsletter articles in other organization newsletters and magazines

  14. Promoting Your Chapter • Offer sponsorship and branding opportunities for events • Gain publicity and exposure through e-mailings • Newsletters • Opening statement at the event • Offer table top display opportunities to members

  15. Promoting Your Chapter • Incentives for bringing a new guest • Each One Reach One • Incentives for enrolling a new member(s) • Set goals / prize level incentive structure • Members could sponsor a new member for 1 year (dues / dinner)

  16. Promoting Your Chapter • Have guest new members recognized at their first meeting and mentored for the first couple of chapter functions • Assign a mentor/liaison • Grow guests into new members • Involve in activities/committees

  17. Promoting Your Chapter • Success in promoting the chapter requires a strong program planning committee • Success in promoting the chapter requires adherence to a well developed marketing plan

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