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Mission Possible: Hit Your Brand Out of the Park

Mission Possible: Hit Your Brand Out of the Park . 6 Secrets to Elevate Thought Leadership. APRIL 21, 2014. KIM GUARINO. PRESENTED BY. What is Thought Leadership?. When audience tells friends & colleagues verbally about your company ( new technology makes it easier & more powerful).

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Mission Possible: Hit Your Brand Out of the Park

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  1. Mission Possible: Hit Your Brand Out of the Park 6 Secrets to Elevate Thought Leadership APRIL 21, 2014 KIM GUARINO PRESENTED BY

  2. What is Thought Leadership? When audience tells friends & colleagues verbally about your company (new technology makes it easier & more powerful)

  3. What is Thought Leadership? • Sharing Your Knowledge & Expertise • Raising the Profile for Your Mission & Brand • Leaders Coming to You for Information • Authentic Voice Aligned With Your Passion • Inspires Action Around Shared Values > Perceived as the “Go To” Authority

  4. What It Is Not…

  5. What It Is Not… • Focused on Becoming a Well-Known Leader • Cutting Edge Opinions & Controversial Topics • 1 Way Conversations: Listen, Participate & Share • Fundraising “Ask” to Support Your Mission • Telling Your Audience to Share Your Content • Visibility for Your Logo, Website & Communications > Strategic Program to Become #1 Nonprofit in …

  6. What’s the Impact on Your Nonprofit?

  7. What’s the Impact on Your Nonprofit? • Funders See You as the “Best & Safe Choice” • Partners Contact You to Create New Programs • Bigger Platform to Help More People • MultipliesYour Advocates & Level of Support • Accelerates Attention for Advocacy Issues • Sustainable Revenue Pipeline Long term > Realizing Larger Donations & Bigger Impact

  8. What’s the Winning Formula for Successful Thought Leadership?

  9. Secret #1: Visionary & Distinctive • Be on the forefront – shapingyour cause • Shine a spotlight where others are not • Take a position – communicate a clear focus

  10. Secret #2: Authentic Voice • Align with nonprofit’s mission & values • Reflect personal strengths & passions • Share stories that connect to shared values

  11. Secret #3: Remarkable & Shareworthy • Champion original ideas & spark conversations • Deliver answers on the minds of your audience • Broaden influence sphere with remarkablecontent

  12. Secret #4: Clear & Consistent • Requires top-down commitment & consistency • Sharedparticipation embedded in your culture • Tap SMEs to generate bite-sized content weekly

  13. Secret #5: Momentum Across Channels • Build momentum through multiple channels • Layer a sequence of content & touchpoints • Gain synergies from strategic guidelines & timeline

  14. Secret #6: Ignite Action & Advocates • Listen, share, care & collaborate • Share knowledge your audience values • Ignite action in your community & advocates

  15. DNA of Successful Thought Leadership • Communicate your focus, take unique position & shape your cause • Share what audience values, collaborate & ignite action • Align with mission, reflect personal passions & connect to shared values Champion original ideas, deliver answers & broaden influence with remarkable content • Layer touchpoints, build momentum across channels & gain synergies Clear top-down commitment, bite-sized content consistently& shared participation

  16. Questions? • What questions can we answer? • Where is your nonprofit getting stuck? • What’s working really well?

  17. Thank You Feel free to contact us if you still have any questions Kim Guarino kim@evolvemarketing.net (703) 587-6734 Connect to Stay in Touch LinkedIn: www.linkedin.com/in/kimguarino Facebook: www.facebook.com/evolveCMO Twitter: www.twitter.com/evolveCMO

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