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Membership Survey 2017

Membership Survey 2017. Introduction. WSU Senior Hospitality Business Management Student Student Ambassador Independent Study with PSBTA Prior survey conducted by Christine Librande in 2015. Method of Research. Survey Research Survey conducted during November meeting

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Membership Survey 2017

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  1. Membership Survey 2017

  2. Introduction • WSU Senior Hospitality Business Management Student • Student Ambassador • Independent Study with PSBTA • Prior survey conducted by Christine Librande in 2015

  3. Method of Research • Survey Research • Survey conducted during November meeting • Survey sent out November 9, 2017 • Visual Observations • Lunch Meeting in September and November • Online Presence

  4. Research Results • Survey Population • Membership Values • Membership Meetings • Membership Satisfaction Rating • Membership Social Network • Membership Business Goals • Membership Comments

  5. Survey Population 52 Participants

  6. Top 3 Membership Values #1 Networking #3 Personal/Professional Development #2 Industry Education

  7. Membership Value Scale

  8. MemberMeetings

  9. Meeting Topic Suggestions Leadership and Management Risk Management Corporate Travel Industry Updates Personal Development Global Perspectives Travel Technology Start-Ups Interactive Presentations

  10. Membership Satisfaction Rating 98.1% Surveyed Members Value PSBTA

  11. Members Social Networking Twitter 15% Instagram 50% Meetup 2% LinkedIn 79% Facebook 73%

  12. Membership Business Goals • Members Suggest… • Buyer and supplier topics • Ongoing education • Mentorship program • Coffee meetings, webinars • Member participation • More directs • Referral program • Lunch discounts

  13. Member Involvement Organization – Member Exchange Satisfaction Intention to Continue Coworker Exchange Affective Commitment Figure 1. Research framework. Clary, E. G., Snyder, M., Ridge, R. D., Copeland, J., Stukas, A. A., Haugen, J., & Miene, P. (1998). Understanding and assessing the motivations of volunteers: A functional approach. Journal of Personality and Social Psychology, 74(6), 1516-1530.

  14. Recommendations Social Media Involvement Blog Exposure Website Upkeep Volunteer Recognition Finding lost members Social Meetings

  15. Future Research • Yearly survey in partnership with WSU • Open ended questions • Using a 5 star rating scale • Preferred day of the week • Mentorship

  16. Questions? Contact Me Email krystina.lee@wsu.edu

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