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2017 Membership Survey Insights: WSU Hospitality Management Students' Perspectives

This report presents the findings of the 2017 Membership Survey conducted by WSU Senior Hospitality Business Management students in collaboration with PSBTA. With a participation of 52 members, the survey was administered during the November meeting and revealed key insights into membership values, satisfaction ratings (98.1%), and preferences for future programming. Key values identified include Networking, Industry Education, and Personal/Professional Development. Recommendations for enhancing member engagement through social media involvement, mentorship programs, and more interactive meeting formats are also discussed.

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2017 Membership Survey Insights: WSU Hospitality Management Students' Perspectives

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  1. Membership Survey 2017

  2. Introduction • WSU Senior Hospitality Business Management Student • Student Ambassador • Independent Study with PSBTA • Prior survey conducted by Christine Librande in 2015

  3. Method of Research • Survey Research • Survey conducted during November meeting • Survey sent out November 9, 2017 • Visual Observations • Lunch Meeting in September and November • Online Presence

  4. Research Results • Survey Population • Membership Values • Membership Meetings • Membership Satisfaction Rating • Membership Social Network • Membership Business Goals • Membership Comments

  5. Survey Population 52 Participants

  6. Top 3 Membership Values #1 Networking #3 Personal/Professional Development #2 Industry Education

  7. Membership Value Scale

  8. MemberMeetings

  9. Meeting Topic Suggestions Leadership and Management Risk Management Corporate Travel Industry Updates Personal Development Global Perspectives Travel Technology Start-Ups Interactive Presentations

  10. Membership Satisfaction Rating 98.1% Surveyed Members Value PSBTA

  11. Members Social Networking Twitter 15% Instagram 50% Meetup 2% LinkedIn 79% Facebook 73%

  12. Membership Business Goals • Members Suggest… • Buyer and supplier topics • Ongoing education • Mentorship program • Coffee meetings, webinars • Member participation • More directs • Referral program • Lunch discounts

  13. Member Involvement Organization – Member Exchange Satisfaction Intention to Continue Coworker Exchange Affective Commitment Figure 1. Research framework. Clary, E. G., Snyder, M., Ridge, R. D., Copeland, J., Stukas, A. A., Haugen, J., & Miene, P. (1998). Understanding and assessing the motivations of volunteers: A functional approach. Journal of Personality and Social Psychology, 74(6), 1516-1530.

  14. Recommendations Social Media Involvement Blog Exposure Website Upkeep Volunteer Recognition Finding lost members Social Meetings

  15. Future Research • Yearly survey in partnership with WSU • Open ended questions • Using a 5 star rating scale • Preferred day of the week • Mentorship

  16. Questions? Contact Me Email krystina.lee@wsu.edu

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