6 Evergreen Traditions You Must Follow at a Corporate Exhibition

1. 6 Evergreen Traditions You Must Follow at a Corporate Exhibition Corporate exhibitions are a wonderful thing for a business that is looking for a PR boost and to expand its reach to an international customer base. But there are certain golden rules, without which you run the risk of sprinting the whole event into the ground, and making it seem like an underwhelming marketing tactic. So for your next corporate events in Singapore, we will offer you some golden rules that you must certainly keep in mind. Such evergreen traditions are all mentioned as follows- 1)Personal Branding:It’s all about you, good sir… and your company as well for that matter. Of course, the product needs to be at the forefront of the function, but personal branding ensures that the product(s) are associated with you. This is a rather overlooked benefit since the whole point of launching a successful exhibition should be building a reputation for you, as an individual, for future ventures as well.

2. The people attending the exhibition will also feel confident about you going forward and generating awareness, in simple mathematics equals profits. 2)Product launches timing: Not specifically a tradition but rather a practice, but an extremely crucial one at that. Believe it or not, the product launch date & timing is often that make-or-break moment, especially for a small company. Effective timing is critical to attracting customers and optimizing revenue and profit on a new product. 3)The perfect exhibition venue: Venue selection for a corporate exhibition is a factor that we usually spend more time pondering over when we perhaps should. At the end of the day, the whole talk and emphasis is on the product getting launched and not the venue of the exhibition. Having said that, an appropriate and impressive venue definitely adds up to the marketing appeal. If you can, try to interrelate the product with the venue. For instance, your revolutionary new refrigerator will not attract hordes of masses if the product launching takes place in Winnipeg, Canada. If possible, it is also preferred that the venue should be somewhat close to your business headquarters, so that local demographics can be lured. 4)Build excitement prior to the exhibition: The powers that be at Apple headquarters sure know how to sell the enthusiastic element regarding a new product launch. We all start roaming around our nearest Apple stores months before the actual product is released. This is a rather smart move because building excitement prior to the event will make sure that media get involved rather simultaneously and by the time the product exhibition date arrives, almost everyone in the city at least knows about it and that way maximum number of eyes are laid onto your products right off the bat.

3. 5)Creating an atmosphere deserving of the occasion: One of the most ingenious elements of the exhibition is the atmosphere that you as the organizers are able to create for exhibition attendees. It better be a lot of fun for everyone, even if not in a Disneyland Theme Park kind of way. Apart from sharing valuable insights, the vibe should be laid back and easy going. Most of all you have to relax as the person under the spotlight, and along with that, make sure all the attendees are at least offered some nice additional facilities and treats. It’s definitely easier said than done but once you manage that, your exhibition will be well on its way to event success. Conclusion:MTM Events is a leading Event Company Singapore. For more than 18yrs in the events industry, our services include event planning, execution & management, technical stage productions & logistics, creative works & event decorations, talent management & entertainment, gifts & premiums for clients from all kinds of industries in Singapore & Overseas.