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Real Estate: Technology as a Business Tool

Learn how technology can support and enhance your real estate business. Discover recommended Microsoft software and other tools for generating new business. Adapt and transfer these tools to different industries.

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Real Estate: Technology as a Business Tool

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  1. Real EstateNew Business GenerationTechnology is NOT the answer…It is not a substitute for generating New Business Technology is a Tool… to support how you do business.

  2. Is Technology for YOU! • Do you have the Interest? • Are you willing to learn the facets of a particular tool? • Pay the price/time to learn • There is no easy path – excuses don’t work. __________________________ • If not, leave it to others or pay ($) someone to do it for you.

  3. Some examples I, & the industry gurus, highly recommend Microsoft software in general – it will do whatever you need and is “the” corporate standard. MS products will transfer and adapt to other industries & most people can use. Other product are often less powerful and/or are not as flexible. • MS Word • Listing/Buyer Presentations – download from PREA and customize and brand for you • Templates • Letters • Factsheets • Flyers • MS Publisher • Same as Word/different format [Desktop publishing] • File size is larger • Meant for sending to a publisher/printer

  4. …more examples • Outlook • Manage email • Manage contacts • Follow up • Tasks • Mail merge for mailings • Excel • Calculation based, data sorting, etc • Net Seller’s Sheet • Expense report • Graphs

  5. …still more examples • PowerPoint • Presentations – download from PREA & customize and Brand for you • Listing • Buyers • Kiosk information (Open House) • Other MS and Third Part software • Email clients • Flyer software I, and the industry gurus, highly recommend Microsoft software in general – it will do whatever you need and is “the” corporate standard. MS products will transfer and adapt to other industries & most people can use. Other product are often less powerful and/or are not as flexible.

  6. Non MS Software • PREA Online (FREE) • Database • eCard • Media Center • Top Producer ($) • Database • Mailings et al • Joe Stump, Brian Buffini, Hobbs-Herder ($)

  7. …other areas of Technology • Smartphone/Tablets • Palm OS (HP) • Windows OS • BlackBerry • Android OS • iPhone and Others • QR Codes, NFC… • Services • VisualTour.com, Circle Pix, Tour Factory… • Advanced Access Web Sites, PSJR Web Site & others • Fax services – fax.com & others • Post cards et al – expresscopy.com and others • Voicemail • Radio signs, et al • “The Cloud” • DropBox.com • SugarSync • Google Drive • SkyDrive (MS) • Box.com • Instanet - DocBox

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