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Spring 2010

Semantic Technology for Business J. Brooke Aker CEO Expert System USA prepared for Gilbane San Francisco. Spring 2010. Why Use Semantic Technology. Customer Service & Support. Communication / PR / Reputation . Worker Productivity. Decision Support. Support Sales. R&D.

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Spring 2010

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  1. Semantic Technology for BusinessJ. Brooke AkerCEO Expert System USAprepared for Gilbane San Francisco Spring 2010

  2. Why Use Semantic Technology Customer Service & Support Communication / PR / Reputation Worker Productivity Decision Support Support Sales R&D Sourcing & Procurement Governance & Compliance Financial Processes Other What organizations want IT to provide Source: AMR Research

  3. Why such a high ROI? • 15 petabytes of new data each day • 15 billion searches / month – 1/3 don’t result in clicks • 2.3 hours per day spent in searching for information • BUT more data, properly analyzed, provides a clearer picture $1 $400

  4. What does “Properly Analyzed” Mean Business Intelligence 1.0 ERP (Resources) EPM (Performance) ERM (Risk) Biz. Applications Layer Accounting & Compliance Operations PR & IR Planning & Analysts Innovation and R&D Executive Management Biz. Functions Layer Dashboards & Scorecards Query & Reporting Information Analysis Information Discovery Biz. Process Layer RSS Blogs SQL XML Data Mart Keyword Indexing Technology Layer 80% Text Information Volume 20% Data

  5. What does “Properly Analyzed” Mean Business Intelligence 2.0 Advertising Insight (Placement) Voice of the Customer (Blog Sentiment) Situational Awareness (Intelligence) Biz. Applications Layer Accounting & Compliance Operations PR & IR Planning & Analysts Innovation and R&D Executive Management Biz. Functions Layer Dashboards & Scorecards Query & Reporting Information Analysis Information Discovery Biz. Process Layer Semantics RSS Blogs SQL XML Data Mart Keyword Indexing Technology Layer 80% Text Information Volume 20% Data

  6. COGITO® : deep analysis What does “Properly Analyzed” Mean

  7. The heart of semantic technology; Quality of results derived from the complexity and richness of the network. Includes all definitions of all words. Include relationships among all words. What is a Semantic Network? COGITO® English Semantic Network: - 350,000 words - 2.8m relationships

  8. What distinguishes a Semantic Network?

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