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Using Blogs Effectively Within Your Library Sharing Best Practices

Learn how to effectively use blogs within your library, understand best practices, and overcome institutional barriers. Explore the benefits of individual vs. team blogs and discover strategies for promoting your blog and monitoring its impact.

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Using Blogs Effectively Within Your Library Sharing Best Practices

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  1. http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2007/masterclass/http://www.ukoln.ac.uk/web-focus/events/conferences/ili-2007/masterclass/ Using Blogs Effectively Within Your Library Sharing Best Practices Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Brian Kelly UKOLN University of Bath Bath, UK B.Kelly@ukoln.ac.uk Resources bookmarked using ‘ili2007-blog-masterclass' tag UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

  2. Contents Case Study • Introduction • Case Studies • Reasons For Having a Library Blog • Approaches to Providing a Blogging Services • Institution Barriers • Addressing the Barriers • Sharing Best Practices: • Writing blog posts • The readers • The funders • What Next?

  3. Writing: Individual or Team? • Individual blog: • Single ‘voice’ (can avoid dissention) • Build up following “I always find that Feed has something interesting to say” • But what if author’s interests change • Team blog: • Shared workload • Multiple ‘voices’ • Possible dangers of arguing or blandness Note approaches taken by CETIS and OSS Watch Appropriate solution dependent on factors such as the blog’s purpose (e.g. ‘linker’ or ‘thinker’, effort available, etc.)

  4. The Writing Style I am also very interested to hear what UK and other countries are doing with administrative blogs, 2.0 portals and Learning 2.0. Please share your comments here or email me. (Michael Stephens) • My approach: • Say something new; add some intellectual content • Don’t tell people; float ideas & invite responses Is Facebook really, as some have suggested, really a passing fad. Perhaps Spain is, as well And I wonder if, on 4 April 1975, anyone would have predicted the growth in Microsoft and when it stopped being dismissed as a fad? Does anyone else have example of blogs being used to provide access to newsletters? Congratulations to HERO for this development. Now how many institutions are configuring their browsers with similar search interfaces for their institutional Web site, I wonder? Blogs posts from 28 Sept – 1 Oct 2007

  5. The Newsletter As A Blog http://scottish-rscs.org.uk/newsfeed/ • How about providing access to your newsletter via a blog? • Workflow processes exist • RSS for free • Comments for free • …

  6. Promoting Your Blog • Technorati: Already described • Blog directories: Is it worth it? Which ones? • Community activities: Library lists, training, etc. (cf JISCMail list) • Another approach is to engage with one’s peers: • Participate in email discussions & mention your blog • Give comments elsewhere, which link to your blog • And let’s not forget real-world marketing • Flyers, business cards, … • Videos (YouTube) • Blog address in email signatures, business cards, etc.

  7. Monitoring • Monitoring links to your blog can help to identify positive impact or criticisms • You can then: • Build on the successes • Address the concerns • This may be particularly relevant to public sector blogs I also have a blogs-impact del.icio.us tag (for impact reports)

  8. Ethical Issues • What’s wrong with this: “Your blog’s great” “Thanks – so’s yours!” or this: • There’s a need to: • Avoid annoying your readers by being slimy • Falling for automated spam • So think: • Will readers think “He would say that” • Does the spam ring true?

  9. http://www.oss-watch.ac.uk/planet/ The Aggregated Blog http://elgg.jiscemerge.org.uk/ http://www.mybloglog.com/buzz/members/UKWebFocus/ • UK Web Focus is also available on: • MyBlogLog • Planet OSS Watch • JISC Emerge • There are many issues about aggregated blogs: • Who does the aggregation? • Different voices and opinions • Loss of stats (revenue?) • Influencing the community No easy answers!

  10. Your Advice & Best Practices • Comments provided here: • Based on UK Web Focus experiences • Documented on UK Web Focus blog • Not necessarily applicable in all cases • What: • Wouldn’t work in your environment? • Examples of best practices can you provide? Suggest up to 3 top tips to share with others

  11. Questions • Any questions?

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