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Trumpeting Your Mission, Service and Success: Web Technologies for North Valley Nonprofits. Trumpeting Your Mission, Service and Success: Web Technologies for North Valley Nonprofits. By Donald Peterson. GOALS:. GOALS:. Provides tools so that each North Valley Nonprofit can and will:
Trumpeting Your Mission, Service and Success: Web Technologies for North ValleyNonprofits
Trumpeting Your Mission, Service and Success: Web Technologies for North ValleyNonprofits By Donald Peterson
GOALS: Provides tools so that each North Valley Nonprofit can and will: • Improve service delivery, • Expand community outreach, and, • Maximize fundraising efforts using “FREE” Internet Technologies
Objectives: Council Members will benefit from this seminar if they: • Implement a dynamic Web Journal [BLOG] • Share calendared events at central source(s) like the NCVF • Train staff in free Internet Technology APIs
Objectives: Council Members will benefit from this seminar if they: • Measure web site traffic and evaluate viewer “value” • Celebrate & Share in the success of other local NPs • Create SYNERGY among like minded NPs by participating in the NVCF network
Objective 1: “Blogging” More powerful than having your own TV studio! (When used properly) A multimedia approach that enhances all outreach tools “Saves” content for future training, evaluation and planning
The Blog-o-sphere as of April 2007
Don’t Get Lost in CyberSpace! • YOU MUST LEARN HOW TO: • FEED other blogs with RSS • “Trackback” to your site • Encourage members to subscribe to your Blog, upload content and share with others!
Objective 2: The Calendar Maximizing participation in your events requires careful planning. Avoid other orgs from “competing” with you for valuable calendar time. Strategize,Organize and Planearly so like-minded orgs can participate WITH you not “against you!”
Objective 3: Training • The 15/30 “rule” • Discussion = training! • Encourage internal research; LEARNHOW from other orgs • Blog about it! Quote: “The day you’re through learning, you’re through!” John Wooden
Objective 4: Measuring Results • CPM = Cost per Thousand • Link Swaps • Inbound Links and SEO • Analytics: Google, Wordpress, Webalizer • YOUR website: Time Spent vs Outcomes Realized
Objective 5: Celebrating Success • Our geographic location requires cooperation • When one of us wins a grant or large donation, WE ALL WIN • Enhanced visibility = opportunities for all! • Winners Win and Losers Lose • Transparency and Sharing help to avoid pitfalls
Objective 6: Real World Application • Blogging is a way to span the gap between different orgs’ varying schedules, missions and available resources • “Quid Pro Quo” is a Virtue among Social Entrepreneurs • Synergies raise the outlook of all Orgs • COMMIT to a practice of sharing & transparency; exponential growth arises naturally this way
Now What!??!?!?!! • Great Ideas… So What? • How Do I…? • Exit Survey
