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The New Information Ecology: Transforming Libraries in the Digital Age

Explore the transformation of libraries in the digital age, from scarce and institutionally oriented information to abundant and personally oriented participation. Learn how digital technology has impacted networking behavior and discover the benefits of good social networks.

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The New Information Ecology: Transforming Libraries in the Digital Age

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  1. THE NEW INFORMATION ECOLOGYLee RainieDirector – Pew Internet ProjectColorado Library AssociationDenver11.20.09

  2. 1996 Benton Foundation report: “Buildings, books, and bytes” "If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . ."-- Experienced library user.

  3. 1996 Benton Foundation report: “Buildings, books, and bytes” “Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.”

  4. New information ecosystem: Thenand Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation

  5. The internet is the asteroid: Thenand now 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer 2009 77-79% of adults use internet 63% with broadband at home 85% own a cell phone 54-56% connect to internet wirelessly >two-thirds use “cloud” = fast, mobile connections built around outside servers and storage

  6. Media ecology – then (industrial age) Product Route to homeDisplayLocal storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co

  7. 37% of adults own DVRs – up from 3% in 2002 Media ecology – now (information age) 47% of adults own laptops – up from 30% in 2006 Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle 37% of adults own game consoles 18% of adults own personal gaming devices 45% of adults own MP3 players – up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  8. Media ecology – now (information age) Product Route to homeDisplayLocal storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle … and this all affects social networks1) their composition2) the way people use them3) their importance4) the way librarians can play a part in them Adapted from Tom Wolzien, Sanford C. Bernstein & Co

  9. The turn from groups to social networks = a new social operating system Behold the idea of networked individualismBarry Wellman – University of Toronto

  10. Big societal forces pushing us toward networked individualism • Affluence and affordable technology • Expanding consumer options • Income, wealth, job volatility • Rise of free agency and freelancing • Changes in family composition, roles, responsibilities • Trends towards management of retirement and health care • Rise of DIY politics and religion

  11. Why good social networks (and social networking) matter • Healthier • Wealthier • Happier • More civically engaged = better communities

  12. 10 ways digital technology has changed things for your patrons and their networking behavior

  13. Network ecosystem change – 1 Volume of information grows -- Chris Anderson Hal Varian

  14. Network ecosystem change – 2 Variety of information and sources of information grow

  15. Network ecosystem change – 3 Velocity of information increases and smart mobs emerge -- Howard Rheingold Clay Shirky

  16. Network ecosystem change – 4 Venues of intersecting with information andpeople multiply and the availabilityof information expands to all hours of the day and all places we are -- Nielsen Company

  17. Network ecosystem change – 5 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

  18. Network ecosystem change – 6 1) Virtual Worlds The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  19. Network ecosystem change – 6 2) Mirror Worlds The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  20. Network ecosystem change – 6 3) Augmented Reality The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  21. Network ecosystem change – 6 4) Life-logging -- Gordon Bell The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project

  22. Network ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte

  23. Network ecosystem change – 8 The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. -- William Dutton

  24. Network ecosystem change – 9 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligenceasserts itself -- Henry Jenkins David Weinberger

  25. Information sharing and evaluation 31% of adult internet users have rated a person, product, or service online

  26. Network ecosystem change – 10 Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold. -- Barry Wellman

  27. Content creation >68% of online teens have created their own profile on a social network site ---- 47% of online adults have such profiles

  28. Content creation 33% of college students keep blogs and regularly post 54% read blogs ---- 11% of online adults have a blog 36% read them

  29. Content creation 15% of online adults say they remix content they find online into their own artistic creations

  30. Networked Individuals … have a different … • Sense of information availability – it’s ambient • Sense of time – it’s oriented around “continuous partial attention” • Sense of community and connection – it’s about “absent presence” • Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences

  31. Technology has helped people change their networks • Bigger • Looser • More segmented • More layered • Facilitate greater freedom • Require more work • More important as sources of support, filters, curators, audience

  32. The ways libraries can become nodes in people’s social networks

  33. 8 tips on how to be a node in a social network • Think like a friend • Remember your strengths and play to them by being an expert, a filter, and a recommender (linker) • Be aware that your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix • Look for opportunities to provide support to users and chances to build communities with your material

  34. 8 tips on how to be a node in a social network • Help people cope with technology • Participate in the Web 2.0 world • Embrace the move towards mobility, constant connectivity, perpetual contact • This changes the realities of time and space and presence • Ask for help/feedback

  35. A new pattern of communication and influence built around social networks and participatory media The four-step flow of information • attention • acquisition • assessment • action

  36. How do you…. • get his/her attention? • leverage your traditional services • offer alerts, updates, feeds • be available in relevant places • find pathways through his/her social network

  37. How do you…. • help him/her acquire information? • be findable in a “long tail” world • pursue new distribution methods • offer “link love” for selfish reasons • participate in the conversation about your work

  38. How do you…. • help him/her assess information? • be transparent, link-friendly, and archive everything • aggregate the best related work • when you make mistakes, seek forgiveness

  39. How do you…. • assist him/her act on information? • offer opportunities for feedback • offer opportunities for remixing • offer opportunities for community building • be open to the wisdom of crowds

  40. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/lrainie 202-419-4500

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