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Mastering Marketing: Promote Yourself and Understand the Essentials

Dive into the world of marketing and learn why it matters to you! This course will help you market yourself effectively, whether to employers, colleges, or even your parents. Understand the fundamentals of marketing by exploring real-world examples. Discover how various brands have mastered their imagery and campaigns. Engage in discussions that will enhance your communication skills and prepare you for opportunities like student council president. Join us to learn to market yourself successfully and stand out!

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Mastering Marketing: Promote Yourself and Understand the Essentials

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  1. World of Marketing Why are you taking this course? What is marketing anyway???

  2. You are the PRODUCT! • Market yourself to employers • Market yourself to colleges • Market yourself to your parents • Learn to market yourself successfully!! I want to be Stu Co president. I have great communication skills. I want my parents to help pay for my car. I want to attend NYU!!

  3. What is marketing? Share some examples of marketing that you see on a daily basis? Think about who, what, why, when, where, and theme. Be prepared to share and discuss in a couple of minutes.

  4. My example…. Who: concerned drivers, people who want quality tires What: Bridgestone Tires Why: Accidents happen, slick roads are a fact of life, issues arise and you need good tires Theme: animals and humor. They have used this similar theme throughout super bowl ads. Using animals that are seen on the road frequently and playing on people’s fondness of animals as well as humor.

  5. Let’s look at some examples…. • AT & T’s creative marketing campaign It is wicked cool!

  6. Why did you buy? • Think of a good or service you have bought or was bought for you. • Why did you buy it? Where did you buy it? How did you buy it? How did you know about it? • Why is marketing so prevalent in our society?

  7. Marketing • With the people around you generate a list of products that come in different versions, models, styles and varieties. • For example: Computers • Dell black • Gateway Tan • Laptop Laser Mouse • Desktop RAM/ROM ETC…

  8. Marketing • Why are there so many versions of one product? • What type of person does each product target? • How did the manufacturer discover these peoples needs?

  9. What is marketing? • With the person next to you, develop a working definition of marketing.

  10. Marketing • Marketing is the process of developing, promoting, and distributing products in order to satisfy consumers needs and wants. • Products include both goods and services • Goods • Services • Marketing connects business to their customers and provides the means for the exchange process.

  11. Branding AlphabetHave these companies done a good job of developing brand and image??

  12. Answers • Sega • Adobe • Fila • Kellogg's • Puma • Unilever • Zurich • Barbie • Google • Lego • QuickTime • Virgin • Coca Cola • H&M • MTV • RAC • Sony Walkman • Disney • IBM • Nintendo • Sega • Xbox • eBay • Johnson's • Oakley • Texaco • Yahoo!

  13. Your assignment!!! • We will head to the lab and create a tagexdowhich displays the words of our own personal brand mark and image. Please email your image to tholka@lps.org so I can print them in color!!

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