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CORPORATE IDENTITY

CORPORATE IDENTITY. DESKRIPSI . Meningkatkan wawasan tentang proses kreatif bahasa rupa sebagai identitas visual yang didasari pengolahan interpretasi dalam bahasa verbal dan visual dengan memperhatikan faktor semantik , sintaksis , dan pragmatik. MATERI PERKULIAHAN.

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CORPORATE IDENTITY

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  1. CORPORATE IDENTITY

  2. DESKRIPSI Meningkatkanwawasantentangproseskreatifbahasarupasebagaiidentitas visual yang didasaripengolahaninterpretasidalambahasa verbal dan visual denganmemperhatikanfaktorsemantik, sintaksis, danpragmatik

  3. MATERI PERKULIAHAN 1. Teori Logo dan Corporate Identity 2 Sejarah Logo danAplikasinya 3. Karakter Logo danFengsuhi 4. AnalisadanEksekusiproduk 5. Eksekusi Corporate identity

  4. BENTUK PERKULIAHAN Ceramah DiskusiKelompok Project (eksekusi visual) Presentasi

  5. RINCIAN TATAP MUKA

  6. RINCIAN TIAP-TIAP PROJECT Project 1 ANALISA LOGO TEMATIS Project 2 ANALISA PRODUK TEMATIS Project 3 EXPERIMENTAL BRANDING Project 4 REDESAINING

  7. REFERENSI • Berryman, Gregg. 1979. Notes on Graphic Design and Visual Communication. California: William Kaufmann Inc. • Carter, David E. 2001. The Big Book of 5000 Fonts. New York: HBI • Fishel, Cathy & Bill Gardner. 2003.Logolounge. Cina:Rockport. • Frutiger, Andrian. 1989. Sign and Symbols: Their Design and Meaning. London: Studio Edition. • Kawayama, Yasaburo. 1991. Trade Mark & Symbols Vol. 2. Japan: Van Nostrand Reinhold Company. • Kawayama, Yasaburo. 1992. Trade Mark & Symbols Vol. 3. Japan: Van Nostrand Reinhold Company. • Kubianto, Henricus. 2005. Madison Avenue membangundanMenciptakanMerek Global. Jakarta: Duta CakrawalaUtama. • Murphy, John. Michael Rowe. 1988. How to Design Trade Marks and Logos. USA: North Light Books. • Tjiptono, Fandi. 2005. Brand Management & Strategy. Yogyakarta: Andi • Swann Alan. 1989. Basic Design dan Layout. Phaidon: Oxford • Wheeler Alina. 2003. Designing Brand Identity. America: Wiley

  8. SISTEMATIKA TUGAS • Halaman cover laporan • Katapengantar • Daftarisi • Daftargambar • Pendahuluan • Latarbelakang • Rumusanmasalah • Tujuandesain • Kegunaandesain • Ruanglingkupdesain

  9. Tinjauanpustaka • Desain • Logo perusahaan, trademark. • Konsumen • Produk • Media promosi • Data perancangandesain • Sejarahperusahaan • Corporate identity (logo, trade mark) • Spesifikasi produk (karakter, warna, kegunaan, segmen, dsb)

  10. HasilDesain • GSM • StasionerySistem Guidelines • Print Advertising • Corporate Broncure • Television Advertising End frame • Promotional items • Media Elektronik • Reception Area Models • Door Decal (etc) • Interior Directional Sign • Free Standing Monumental Sign (etc) • Vehicles • Uniform • Penutup • Lampiran • Produkasli • Prosesdesain • Lembarankonsultasi

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