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Recognizing Opportunity: From Idea to Launch with Charlie Gunningham

Discover the journey from conception to startup success with Charlie Gunningham. Through a structured approach, learn how to identify and test your business idea, protect it through execution, and leverage mentorship and prototyping. Explore crucial elements like scenario analysis, business planning, and effective fundraising strategies. Gain insights into launching your project while nurturing client relationships and motivating your team. This comprehensive guide prepares aspiring entrepreneurs to navigate the challenges of turning ideas into thriving businesses.

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Recognizing Opportunity: From Idea to Launch with Charlie Gunningham

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  1. Recognising Opportunity - from idea to launch! Charlie Gunningham @ chazgunningham charliegunningham.com charliegunningham

  2. MBA Graduation, March 1999

  3. 7 months later… Dec 1999

  4. 5 months later… May 2000

  5. 10 years later… July 2010

  6. The background • solving a problem is all

  7. 2. The idea • - quiet contemplation, keep a notepad close • - but is it a business?

  8. 3. Testing your idea • - talk it out, don’t hide it; - throw negatives

  9. 4. Protecting your idea • - execution is your (only?) protection • - NDA’s are fine – shows you’re serious

  10. 5. Developing your idea • - mentors, RnD, rivals, timing, opportunities, … iterative tweaking (“massaging”)

  11. 6. Prototyping • - trial run through, proof of concept • … to show off to investors/clients

  12. 7. Business planning • - written or spoken or thought? • - a process, and a selling document

  13. 8. Scenario analysis • - realistic? • - aggressive? • - what ifs? • - think.xls

  14. 9. Raising money / Signing first clients • - try to get a NO! • -if no, move on • … and get 3 more • - if not = interested

  15. 10. Launch and beyond • - is the soft launch a cop out? • - early weeks: love your clients, motivate staff… the best & worst of times!

  16. Summing up… • Solve a problem • … business? • Can you do it? • … opportunity? • Protect ? • … execution • Develop ? • … test • Finance? • … get the NO! • Plan? • Launch? • … fun starts!

  17. Recognising Opportunity - from idea to launch! Charlie Gunningham @ chazgunningham charliegunningham.com /charliegunningham

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