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Embracing Technology for Small Business Success

In the digital age, small businesses face the challenge of adapting to mobile technology, benefiting from tools like QR codes, cloud services, and video conferencing. With 45% of American adults owning smartphones, it’s crucial for your website to be mobile-friendly, accessible 24/7. Learn how to leverage platforms such as Google Docs and Evernote for collaboration, utilize video conferencing tools like Zoom and Skype, and educate yourself through resources like YouTube and free online courses. Optimize your online presence and drive traffic to your business with effective SEO and marketing strategies.

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Embracing Technology for Small Business Success

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  1. Technology And Your Small Business Nancy Leve www.VirtualFundamentals.com March 5,2013

  2. Internet Access Is Going Mobile • 45% of American adults own a smartphone; 25% a tablet (e.g. iPad.) # grows every day. • How does your website look if accessed via a smaller device • Get a tablet/smart phone for you • Part of your image as a connected business owner • Message: Accessible 24/7, keeping up with technology, using the latest equipment • Be more productive from anywhere l Virtual Fundamentals 2013

  3. Mobile: QR Codes • Create a QR code (quick response bar code) • Goes to your phone number or links to your website/to a video/to a registration page for your event/etc. • Free creator software: GOQR.me, Kaywa, Microsoft Tag (ability for color rather than black and white) • Test it and add to business card, flyers, posters • People with a free QR reader app on their mobile device can scan the QR code • no need for them to type in url or telephone numbers Virtual Fundamentals 2013

  4. In The Cloud • Software, applications, etc that you can access from anybody’s device are cloud based • Email, iTunes, Email Service Provider • Facebook and other social media channels • Use it for backup • E.g.Carbonite • Use it to share • Evernote – between your devices • With co-workers: Google docs, google calendars • Dropbox Virtual Fundamentals 2013

  5. The PC Downfall • Don’t need more disk space • Don’t need to buy expensive software • Accessible from all devices and from anywhere • Is it secure???? • Who to trust • Are we increasingly vulnerable to outside attacks? Virtual Fundamentals 2013

  6. Video Conferencing • Skype or Zoom.us • Free for one-on-one Pay for multiple conference calling • Do eye contact • Superior to phone and email • Join Me • See my screen or let me see your screen • Want to Host Webinars? • A review of online webinar software: http://abetteruserexperience.com/2013/01/a-survey-of-6-top-webinar-platforms-for-business/ Virtual Fundamentals 2013

  7. Educate Yourself • You Tube: Incredible resource to small business owners • ‘How to’ on any subject you choose • Local 3-hour Workshops: SCORE Broward • Online webinars • Google has videos teaching you Google related stuff…as does LinkedIn and Facebook • Online access to free courses through ivy league universities Virtual Fundamentals 2013

  8. Test What Works • Number of visitors to website? • Quality over quantity- bounce rate • Where they came from” • Ratio of conversion to customers • Revise what doesn’t work Virtual Fundamentals 2013

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  11. Bounce Rate • Leave site after seeing one page • Average = 40% • Bad = over 55% • Fix • Keywords • Design – clean/easy to use • Navigation – too complicated • Content- jargon, long text, no images, not saying anything Virtual Fundamentals 2013

  12. Paid vs Organic Search • Keywords- • Search words or phrases used by potential clients when looking for your products and services • Paid advertising- PPC – prices vary • Captures only 30% of searchers • Run special offers for $100 free • Organic ranking- natural results • Top 3 get 58% of all clicks • Search engine algorithms – in 2010 they made 500+ algorithm changes • Can be maximized by on page and off page SEO Virtual Fundamentals 2013

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  14. SEO • Search engine ranking changes • Past = keyword stuffing and building back links • New tactics: rewarding fresh content and social media • New recommendations to hire content provider vs SEO expert • In 2010 google made 500+ algorithm changes • Moving towards personalized results based on your relationships, past behavior, location Virtual Fundamentals 2013

  15. Driving Traffic to Website • Choose an appropriate website name • Think yellow pages • Use company name (Whois.net) • Use .com rather than .net or .biz, etc. • Grow brand awareness • Website visibility/promotional • Business cards, email signature, email address • Invoices, shopping bags, signage, flyers • Voice mail message • In person networking opportunities: meetup, Chamber, presentations Virtual Fundamentals 2013

  16. QUESTIONS Virtual Fundamentals 2013

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