1 / 7

Launching Extraordinary iPad Apps: Insights from Marketing Innovators

In the digital landscape, marketers face the challenge of creating extraordinary apps that stand out. Ed Kaczmarek and Julie Fleischer explore the motivations behind launching iPad apps, highlighting Kraft's commitment to innovation and the importance of exceptional content and unique user interfaces. They discuss the evolving role of the iPad as the next essential kitchen device, targeting early adopters with engaging interactivity and gaming experiences that align with educational objectives. Discover how to effectively test, learn, and leverage publishing platforms for success.

naida
Télécharger la présentation

Launching Extraordinary iPad Apps: Insights from Marketing Innovators

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. "Why Would a Marketer Launch an iPad App? What Makes an App Extraordinary?" Ed Kaczmarek Julie Fleischer

  2. What is Big Fork Little Fork?

  3. Why the iPad? • Kraft commitment to innovation • The next kitchen device • Early adopter GenNow target

  4. Key build considerations • New, not just more • Exceptional content • Unique UI • Gaming lives up to learning objectives and the iPad form • Interactivity with other platforms • Test and learn • Publishing Platform

  5. What’s next?

  6. THANKS!

More Related