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Shopping for Customers: What’s in Your Basket?

Shopping for Customers: What’s in Your Basket?. Presented By: Aaron Olivier, Kaitlyn Dunn, Kasen Mire, and Michael LeSaicherre. Chief’s and Ray’s Store Analysis. Where you are Sales and customer count are down Where you want to be 35% market share How we get there

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Shopping for Customers: What’s in Your Basket?

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  1. Shopping for Customers:What’s in Your Basket? Presented By: Aaron Olivier, Kaitlyn Dunn, Kasen Mire, and Michael LeSaicherre

  2. Chief’s and Ray’s Store Analysis • Where you are • Sales and customer count are down • Where you want to be • 35% market share • How we get there • Portfolio of solutions that align with your mission statement: “Delight customers with great food and experiences.” Help Wanted! Need Customers!

  3. Independent Grocer’s Value Proposition

  4. The Competition Differentiation Low Cost Cost Leadership Differentiation Broad Scope of Advantage Cost-Focus Focused-Differentiation Narrow Type of Advantage

  5. Your Store’s Demographics

  6. One Size Fits All Strategy: A Faulty Solution

  7. Targeting Families in MotionKyle and Hannah “Being able to find quick and nutritious meals for my family is my biggest priority when grocery shopping.”-Kelli Younger Couples Have Children Outdoorsy Blue Collar

  8. Targeting Pastoral PrideBill and Marge “The extra service is worth the extra dollar I pay at the smaller companies.”-Carroll Sportsman Retirement Age Value Shoppers Slow Tech Adapters

  9. Targeting Family Union “I will always choose the store that has short lines and friendly, knowledgeable workers.”-Richard Middle-Aged Live in Suburbs Trend Seekers Hispanic and Caucasian

  10. Targeting Struggling Societies “Not having a car, it’s really convenient being able to get to the grocery store by bus.”-Candise Single Middle-Aged Low Income High Unemployment

  11. Store Specific Implementation Approaches

  12. What Our Plan Means For Your Stores • Stronger customer relationship in the current market place • Improved customer experience through quality food and service • Greater convenience for customers • Increased sales and customer growth using strategies that uphold your mission statement

  13. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” -Jeff Bezos, CEO Amazon.com

  14. Resources • http://www.raysmarkets.com • http://www.chiefmarkets.com • http://www.experian.com/mosaic • http://www.leblancsfoodstores.com • http://www.fda.gov • http://www.acrta.com Special thanks to Brittany Doise!

  15. Tables and Graphs

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