1 / 12

Typefaces

Typefaces. Chapter 2. Typeface Definition. A collection of all the characters of a single type design Often named after the designer, like Bodoni , or after the location where the design was created, like New York or Helvetica. Typeface Categories. Serif

naida
Télécharger la présentation

Typefaces

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Typefaces Chapter 2

  2. Typeface Definition • A collection of all the characters of a single type design • Often named after the designer, like Bodoni, or after the location where the design was created, like New York or Helvetica

  3. Typeface Categories • Serif • Have lines or curves extending from the ends of the letters • Sans serif • Straight-edged • Script • Resemble handwriting or hand-printing • Decorative or display • Consist of symbols or designs

  4. Typeface Examples Serif Sans serif • Times New Roman • Palatino • Bookman • Garamond • Haettenschweiler • Arial • Bauhaus • Kartika

  5. Typeface Examples Script Decorative • Brush Script • French Script • Script MT Bold • Viner Hand ITC • Abc Phonics One • Biker bones • Frosty • Jokerman

  6. Typeface vs. Font • Typeface • Collection of characters of a single type design • Example: Palatino is a typeface • Font • One style and size of a particular type face • Example: Ten-point Palatino bold is a font

  7. Typestyle • Modification of typefaces to add emphasis or contrast • Four main styles: • Roman (normal or medium) • Italic • Bold • Bold/Italic • Other styles: • Outline, Underline, Double Underline, Strikethru, All Caps, Small Caps, Reverse, and Shadow

  8. Typestyle Examples • Bold • Italic • Bold/Italic • Strikethru • Reverse • Underline • Small Caps

  9. Using Typestyles • Typestyles should be used sparingly and consistently for good effect • Bold—for things that should stand out • Headings and subheadings • Italics—for emphasis • Foreign expressions; definitions; names of ships, trains, aircraft, and spacecraft; and, major titles (books, newspapers, magazines, journals, long poems, plays, operas, long musical compositions, artwork, movies, and radio and television programs)

  10. Type Sizes • Type is measured in points, from the highest part of the tallest letter to the lowest descending part of a letter • There are 72 points to an inch • Leading (pronounced ledding) • The vertical distance between lines of type • Body text • 9-12 points in size • Headings • 1-2 points larger than the body text

  11. Changing Leading in Word • Click on the arrow at the bottom of the paragraph box on the ribbon bar • Change line spacing to single • Change spacing after to desired points • Examples: • 10 on 10 = single spacing with 0 points between lines • 10 on 12 = single spacing with 2 points between lines • 10 on 15 = single spacing with 5 points between lines • Auto = do nothing—automatic in program ***remember to choose AFTER under spacing***

  12. Changing Leading in Publisher • After you have typed your text in your text box: • Click on Format • Click on Character Spacing • Click on show toolbar • Measurement toolbar will appear • Adjust spacing

More Related