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Overview of CAV Campaign

Overview of CAV Campaign. Updated: October 15, 2012. Contents. What is the CAV Campaign? 3 Overview of Crowdfunding 4 - 10 Overview of CAV Program 11 - 19 Contact Info 20. NOTE ABOUT IDENTIFIED CAV PARTNERS

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Overview of CAV Campaign

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  1. Overview of CAV Campaign Updated: October 15, 2012

  2. Contents What is the CAV Campaign? 3 Overview of Crowdfunding 4 - 10 Overview of CAV Program 11 - 19 Contact Info 20 NOTE ABOUT IDENTIFIED CAV PARTNERS There are many companies and NGOs looking to get involved in CAV by providing services or capital. The ones identified here by name and/or logo (other than the NLCFA which is fully committed) have expressed their strong desire to be associated, though their actual role is still being discussed. Their inclusion here is not a guarantee of their eventual involvement, but is indicative of their current support.

  3. What is theCAV Campaign? • Program for financially and psychologically helping Iraq and Afghanistan War Veterans (and their families) (together referred to as “Vets”), by giving them opportunity to receive needed funding through crowdfunding. • An ideal manner for American civilians to say ‘thank you’ to Vets directly and effectively (and get introduced to crowdfunding). • Provides dignified and honorable method for Vets to seek and receive the funding they need for anything from small business launches to handicap equipment for their home, to basic living expenses. • Modern method for training Vets (through partner organizations) for launching businesses (creating jobs for themselves and others) and generating their own income (for those seeking $ for such purposes) • Utilizes reward-based crowdfunding at first, while building more complex program for equity crowdfunding once that becomes viable (mid-2013).

  4. An Introduction to Reward and Equity Crowdfunding first, an introduction to crowdfunding www.NLCFA.org

  5. donation/reward crowdfunding • WHAT IS IT? • Online process for receiving funding for projects, products, programs • Money giver gets either nothing in return or a give-away, or a promise for a reward or benefit eventually (product being made, tickets to the film, etc.) source: fundinglaunchpad.com TM source: fundinglaunchpad.com TM

  6. investment or equity crowdfunding • WHAT IS IT? • New law permits entrepreneurs to raise up to $1M in any 12 month period. • WHO CAN INVEST? • Anyone (accredited or unaccredited) • If unaccredited, limit is $2K to $100K in 12 mo, based on net worth/income • WHEN WILL IT BE EFFECTIVE? • Waiting on SEC and FINRA – 2nd Q 2013

  7. basic equity crowdfunding 1 4 ENTREPRENEUR ONLINE PORTAL 3 2 5 6 ESCROW AGENT TRANSFER AGENT Entrepreneur posts business plan and Equity Offer on registered investment crowdfunding Portal for limited time. Crowd sees Offer on Portal and evaluates it. Crowd pledges to invest in Offer (funds transfer to Escrow Agent). If Offer is fully pledged in time, funds are transferred to Entrepreneur (less fees for Portal, etc.) If not fully pledged in time, Escrow Agent returns pledged funds to Crowd. Entrepreneur transfers stock to Crowd through a Transfer Agent. Entrepreneur continues to report to Crowd Shareholders. CROWD

  8. rapid growth of crowdfunding source: fundinglaunchpad.com

  9. now waiting for the landscape transformers • GENERAL SOLICITATION of Accredited Investors • First date: July 4, 2012 • Delayed until? • December 2012 (most likely) • CROWDFUNDING • 270 days comes to January 1, 2013 • More likely March 1, 2013 • Best guess: 2nd Quarter 2013 • SEC regulations • FINRA licensing rules

  10. basic rules for entrepreneurs

  11. Crowdfunding American Veterans • START WITH REWARDCROWDFUNDING • currently available • no regulation • unlimited purposes • limited coaching required • will continue after Equity CF is launched • most likely for amounts less than $100K • small business start-ups to handicap-rigged vans • could create lender opportunities • Americans can engage now in small amounts each • Some corporate sponsors can give the ‘rewards’ to the crowd • THEN MOVE TO EQUITYCROWDFUNDING • July, 2013 earliest • allows for true capital investments to launch businesses • allows for much larger lender participation • Americans can invest in the actual business of the veterans • regulated and more complex, though still doable • months of reward-based veteran crowdfunding will help

  12. Veterans Reward Crowdfunding • REWARD ENGINE ELEMENTS • (for Reward CF, these are provided on an stand-by, non-required basis) • VETERANS PROGRAMS • Existing • Reintegration • Counseling • SERVICE • Rotary • Other • BUSINESS ASSISTANCE • SCORE • Legal/Accounting • Marketing • CF PRO • CF specialist (CCA) • Team of volunteers ENGINE

  13. Veterans RewardCrowdfunding REWARD ENGINE IN ACTION VET Veteran with small business or personal need comes to ENGINE VET shares idea with team on ENGINE and continues feedback and modifications as services are received VET ENGINE elements provide services, counsel, assistance to VET prior to sending VET to Portal

  14. Veterans Reward Crowdfunding ENGINE STANDARD REWARDCROWDFUND LISTING PROCESS Upon completion of ENGINE’s work, VET advances to 3rd Party Portal. Portal displays VET’s Offering in CAV WINDOW for duration of offering. Other VET offerings are also displayed in VET WINDOW by same or other 3rd Party Portals, which get the offerings from same ENGINE.

  15. Veterans Reward Crowdfunding VET ENGINE STANDARD REWARD FUNDING PROCESS advertising of Offering to CROWD $ funding via normal CF Dist % $ to ENGINE & WINDOW Reward to Participating Crowd CROWD

  16. Veterans Equity Crowdfunding • EQUITY ENGINE ELEMENTS • (for Equity CF, these are provided on an stand-by, non-required basis) • VETERANS PROGRAMS • Existing • Reintegration • Counseling • BANK • Community • Pier-to-pier • CF lender • BUSINESS ASSISTANCE • SCORE • Legal/Accounting • Marketing • CF PRO • CF specialist (CCA) • Team of volunteers ENGINE

  17. Veterans Equity Crowdfunding 2 EQUITY ENGINE IN ACTION VET Business or Start-Up (owned by a Iraq or Afghanistan Veteran) comes to ENGINE BANK BIZ ASSIST VET shares idea with team on ENGINE and continues feedback and modifications as services are received VET 3 1 VET PROG CF PRO ENGINE Elements provide services, counsel, guaranteed loans to VET prior to sending VET to Portal 4

  18. Veterans Equity Crowdfunding ENGINE STANDARD EQUITY CROWDFUND LISTING PROCESS Upon completion of ENGINE’s work, VET advances to 3rd Party Portal. Portal displays VET’s Offering in CAV WINDOW for duration of offering. Other VET offerings are also displayed in VET WINDOW by same or other 3rd Party Portals, which get the offerings from same ENGINE.

  19. Veterans Equity Crowdfunding VET ENGINE STANDARD FUNDING PROCESS advertising of CAV WINDOW advertising of VET’s Offering $ funding via normal CF $ funding via CAV FUND HC dist % $ to ENGINE & WINDOW VET issues stock via HC HC manages stock for CROWD CROWD

  20. Overview of Software Design

  21. Now is the Time For more information: David Marlett Executive Director NATIONAL CROWDFUNDING ASSOCIATION www.NLCFA.org david.marlett@NLCFA.org 214-208-2148 www.NLCFA.org

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