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Overview of SMART Objectives Ipil Pride Campaign

1. 3. Overview of SMART Objectives Ipil Pride Campaign. 2. Key Message Ideas (draft ideas, not final). K1. fishers no longer intrude the Buluan Island Marine Sanctuary K3. Fishers report intrusion

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Overview of SMART Objectives Ipil Pride Campaign

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  1. 1 3 Overview of SMART Objectives Ipil Pride Campaign 2 Key Message Ideas (draft ideas, not final) K1. fishers no longer intrude the Buluan Island Marine Sanctuary K3. Fishers report intrusion A1. fishers who Strongly Agree that following MPA rules will lead to steady supply of fish A3. Fishers agree that reporting is safe and easy to do IC1. fishers will share neighbors and fellow fishers about fishing outside IC3 fishers converse with fellow fisher about reporting intrusion BC1. fishers no longer intrude the sanctuary BC2. fishers actively report intrusion, Messaging Strategy • Fishing outside the sanctuary • Is more sustainable than • getting all the fish inside • It will lead to steady supply of fish for family and for your livelihood • Following sanctuary rules is a noble action that your family can be proud of you • Reporting intrusion is also protection of your livelihood • Reporting is safe and easy to do Fishers who fish outside the sanctuary will be assured of fish for his family. Fishers who follow fishery laws report intrusion because non-reporting is as equal as intrusion as well. It is a moral obligation and right thing to do. Support Points (draft points, not final) • Fishery claimed to catch more fish with the presence of the sanctuary. • Hard Coral cover have increases in 2003 29.0% to 71% 2012 • Fish biomass has also incease • Invertebrate like clams and sea turtle have increase also in number

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