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SEO Evolution: Insights from 2.6 Million Websites on Strategies Past, Present, and Future

Explore the comprehensive evolution of SEO, drawing lessons from over 2.6 million websites. From the pre-2000 era focused on keyword-rich content to the modern SEO landscape that embraces context and authority, learn what determines search rankings today. Discover key strategies for creating link-worthy content, promoting it effectively, and adapting to search personalization and social influences. Equip your business with the latest SEO tips to enhance online visibility and engagement in an increasingly competitive digital marketplace.

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SEO Evolution: Insights from 2.6 Million Websites on Strategies Past, Present, and Future

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  1. SEO:Past, Present, Future Name Company Twitter

  2. SEO Tips from Website Grader • Lessons from 2,602,042 websites

  3. Timeline of SEO

  4. SEO Before 2000 Ranking Algorithm:f(n): Context

  5. Which Page Gets #1 Ranking? Search: “business software” vs. Result: HubSpot.com = #1 HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc.

  6. On-Page SEO (Context) • Page Title • Clean URL • Headers & Content • Description

  7. Keyword Selection “Cosmetic Dentist” vs “Prosthodontist”

  8. Attractive to Whom? (Context) www.seo-browser.com

  9. Pre-2000 SEO Tips • Lots of pages • Search spider friendly • Keyword-rich content

  10. SEO from 2000 to 2010 Ranking Algorithm:f(n): Context + Authority

  11. Which Page Gets #1 Ranking? Search: “business software” vs. Result: Salesforce.com = #1 Salesforce.com has more links and authority since it is a larger company and has been around longer.

  12. Authority is Determined by Links

  13. Why Links are Votes to Google • Recommendations from friends • “I know HubSpot” • “HubSpot is a marketing expert” • You trust the person saying this • Links are online recommendations • A link: www.HubSpot.com • Anchor text: Internet Marketing • Link is from a trusted website

  14. More + Better Content = Links

  15. A Few Links Matter A Lot Source: SEOMoz

  16. Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases

  17. Publish Everywhere

  18. Link Worthy Content

  19. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

  20. 2000 to 2010 SEO Tips • Lots of pages • Search spider friendly • Keyword-rich content • Link-worthy content • Promote content to get links

  21. SEO in 2010 and Beyond • Ranking Algorithm:f(n): Context + Authority • + Social / Personal

  22. Which Page Gets #1 Ranking? Search: “business software” vs. Result: It depends! It depends on who you are and when you search.

  23. What influences the results? • Browser history of searcher • Location of searcher • Social graph of searcher • Social authority of pages • Up to the second news / trends

  24. What Does SEO Rank Mean? SEO rank is now a meaningless metric.

  25. What Does SEO Rank Mean? At any one time you rank #1 or #8 or #40 based on who is searching, where they search, and what is happening.

  26. Where is Search Going?

  27. Where is Search Going?

  28. Major Trends in Search / Information • Search fractionalization • Personalization • Content volume • Social graph data • Social discovery • Real time content

  29. Searches Per Second Google: 34,000 / second Yahoo: 3,200 /second Bing: 927 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709

  30. Top Search Engines

  31. Words Per Search Growing Source: http://blog.comscore.com/2010/06/facebook_search_engine.html

  32. Posts Per Second Facebook: 700 / second Twitter: 600 / second Google Buzz: 55 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709

  33. 50 Million Tweets Per Day

  34. NEW:Facebook = The Web

  35. Coming to SEO: Likes = Links = =

  36. What should I do to prepare for what’s next in SEO?

  37. Build Your Reach to Build Authority

  38. Evolution of the Database

  39. Content Makes You Interesting

  40. Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

  41. Make Sharing Easy

  42. Auto-Post New Content to Social & Email New Blog Post: A CEO’s Guide to Internet Marketing

  43. Build Network - Keyword Search

  44. Start Groups on Topics Groups Group & Page Lists

  45. Participate in Q&A • Facebook Discussions • Yahoo! Answers • LinkedIn Q&A and Discussions

  46. All Your Employees Are Marketers

  47. Empower Employees by Sharing Info

  48. SEO Tips for 2010 and Beyond • Lots of pages • Search spider friendly • Keyword-rich content • Link-worthy content • Promote content to get links • Publish more often • Build a large social following • Engage your social following

  49. Suggested Next Steps The Basics: • Read the “Inbound Marketing” Book • Grade your website: www.WebsiteGrader.com More Advanced: • Tips for Twitter, Facebook, LinkedIn: • www.HubSpot.com/marketing-hubs

  50. Q & A

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