SEO:Past, Present, Future Name Company Twitter
SEO Tips from Website Grader • Lessons from 2,602,042 websites
SEO Before 2000 Ranking Algorithm:f(n): Context
Which Page Gets #1 Ranking? Search: “business software” vs. Result: HubSpot.com = #1 HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc.
On-Page SEO (Context) • Page Title • Clean URL • Headers & Content • Description
Keyword Selection “Cosmetic Dentist” vs “Prosthodontist”
Attractive to Whom? (Context) www.seo-browser.com
Pre-2000 SEO Tips • Lots of pages • Search spider friendly • Keyword-rich content
SEO from 2000 to 2010 Ranking Algorithm:f(n): Context + Authority
Which Page Gets #1 Ranking? Search: “business software” vs. Result: Salesforce.com = #1 Salesforce.com has more links and authority since it is a larger company and has been around longer.
Why Links are Votes to Google • Recommendations from friends • “I know HubSpot” • “HubSpot is a marketing expert” • You trust the person saying this • Links are online recommendations • A link: www.HubSpot.com • Anchor text: Internet Marketing • Link is from a trusted website
A Few Links Matter A Lot Source: SEOMoz
Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases
Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
2000 to 2010 SEO Tips • Lots of pages • Search spider friendly • Keyword-rich content • Link-worthy content • Promote content to get links
SEO in 2010 and Beyond • Ranking Algorithm:f(n): Context + Authority • + Social / Personal
Which Page Gets #1 Ranking? Search: “business software” vs. Result: It depends! It depends on who you are and when you search.
What influences the results? • Browser history of searcher • Location of searcher • Social graph of searcher • Social authority of pages • Up to the second news / trends
What Does SEO Rank Mean? SEO rank is now a meaningless metric.
What Does SEO Rank Mean? At any one time you rank #1 or #8 or #40 based on who is searching, where they search, and what is happening.
Major Trends in Search / Information • Search fractionalization • Personalization • Content volume • Social graph data • Social discovery • Real time content
Searches Per Second Google: 34,000 / second Yahoo: 3,200 /second Bing: 927 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
Words Per Search Growing Source: http://blog.comscore.com/2010/06/facebook_search_engine.html
Posts Per Second Facebook: 700 / second Twitter: 600 / second Google Buzz: 55 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
Auto-Post New Content to Social & Email New Blog Post: A CEO’s Guide to Internet Marketing
Start Groups on Topics Groups Group & Page Lists
Participate in Q&A • Facebook Discussions • Yahoo! Answers • LinkedIn Q&A and Discussions
SEO Tips for 2010 and Beyond • Lots of pages • Search spider friendly • Keyword-rich content • Link-worthy content • Promote content to get links • Publish more often • Build a large social following • Engage your social following
Suggested Next Steps The Basics: • Read the “Inbound Marketing” Book • Grade your website: www.WebsiteGrader.com More Advanced: • Tips for Twitter, Facebook, LinkedIn: • www.HubSpot.com/marketing-hubs