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Draconic Transparency

Draconic Transparency . Project of the Global Government Jam. The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle. .

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Draconic Transparency

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  1. Draconic Transparency Project of the Global Government Jam

  2. The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle.

  3. Initial situation: Continuum of nonreflective to reflective consumption behaviour Nonreflective consumption behaviour Reflective consumption behaviour NEED BUY BUY NEED USE / CONSUME / REFLECT USE / CONSUME Customer Journey

  4. The Challenge: Breaking the circle - breaking the habit – guiding people to a reflective consumption behaviour Nonreflective consumption behaviour Reflective consumption behaviour NEED BUY BUY NEED USE / CONSUME / REFLECT USE / CONSUME Customer Journey

  5. The Goal: Raising the awareness level and bringing people to a reflective consumption behaviour Nonreflective consumption behaviour Reflective consumption behaviour Awarenesslevel NEED BUY BUY NEED USE / CONSUME / REFLECT USE / CONSUME Customer Journey

  6. Multimedia AwarenessRaisingCampaign The Initiatives (above the line of visibility) Consumer Communities Interactive Shopping Companion Data Syndication Option BUY NEED BUY NEED USE / CONSUME / REFLECT USE / CONSUME Customer Journey

  7. Multimedia AwarenessRaisingCampaign The Initiatives Consumer Communities Interactive Shopping Companion Data Syndication Option Line ofvisibility (forconsumers) Modules for embedding Unified goods and product classification and rating scheme Data base - big (open) data … … …

  8. Multimedia AwarenessRaisingCampaign The Initiatives Consumer Communities • Interactive Shopping Companion for • desktopdevices • Tablets • smartphones Interactive Shopping Companion Data Syndication Option Line ofvisibility (forconsumers) Modules for embedding Unified goods and product classification and rating scheme Data base - big (open) data … … …

  9. The Interactive Shopping Companion - main functions: • Personal Preferences regarding sustainability criteria • Producer and Retailer Search • Shopping list • Recommendation option • Personal Monitor for monitoring the own behaviour change • Community functions • Incentive system for motivating consumer • Leader board – Comparison with users’ buddies Tabletversion Smartphone version

  10. The Interactive Shopping Companion Tabletversion Smartphone version

  11. The Interactive Shopping Companion Tabletversion Smartphone version

  12. The Background

  13. The Goal: Enabling conscious, sustainable consumer behavior trough a uniformed, as holistic as possible information about products and goods considering the whole product lifecycle.

  14. The ecosystem (very rough outline)

  15. The Initiatives

  16. Supplementations to the value proposition canvas

  17. Considering the whole lifecycle of individual goods and products: • Pre use phase (Production, Transportation, Trading,…) • Usage / consumption phase • After use phase (Exemplary) Rating and classification dimensions • Region of origin • Ecological production • (Fair) Production conditions • Grey energy • Fair Trade • Resource consumption • Maintenance aspect • Recycling and disposal • …

  18. Benefit/motivation for local government organisations • local value creation + local jobs • citizen health • Environment protection • Attractive place, high quality of life • region marketing and branding, image

  19. Snapshots

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