Surfing Culture

1. Surfing Culture Brad Cutler

2. Big 5 • Topic: How surfing Culture has evolved • Focus: the progression from free spirit surfer to hardcore • Methods:Analysis of Past surf movies, analysis of surf shops in the area • Target: Surfers, Companies, Surf shop owners, subcultures • Goals: Understanding of the ever changing subculture and effects on society

3. OR1 • This talked about different surf shops • Visited local surf shops in cocoa beach florida area • Found noticable differences in “true” surf shops vs fake • Ron jon surf shop stereotypes surfing culture • True surf shops unkown less advertising publically

4. 0r2 • Modern Collectine(2009) led the way for new generation of surfers • Fast times at ridgemont high played with stereotypes of surfers in the 1980’s • Endlesss summer set the stage for surfing culture • Allowed public to get understanding

5. results • Found that 2/3 surf shops in the area were considered to be “fake” and targeting non surfers • Uneducated staff on surfing • More workers than nessesary • Billboards on walls not featuring waves

6. results • Nearly all of the movies in the last 10 years, focus on surfers in the “new generation” • New styles of surfing prevelant • Change from relaxed surfer to aggressive styles • Heavy focus on surfing as a overall “beach” world rather than sport