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Branding panel: How UC Berkeley is reaching further Office of the Vice Chancellor for Research

Branding panel: How UC Berkeley is reaching further Office of the Vice Chancellor for Research. Kassie Darling, Development Associate Kaja Sehrt, Senior Development Director Office of the Vice Chancellor for Research. Office of the Vice Chancellor for Research. What we do:

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Branding panel: How UC Berkeley is reaching further Office of the Vice Chancellor for Research

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  1. Branding panel: How UC Berkeley is reaching further Office of the Vice Chancellor for Research Kassie Darling, Development AssociateKaja Sehrt, Senior Development Director Office of the Vice Chancellor for Research

  2. Office of the Vice Chancellor for Research What we do: • Lead and coordinate new multi-disciplinary initiatives • Oversee multi-disciplinary research institutes and centers, museums and field stations • Ensure compliance/control risk • Office of Sponsored Projects, tech transfer, animal care, human subjects, lab safety, research misconduct, visas

  3. Research Institutes and Centers Example of CITRIS activities: Bionics Lab research at the intersection of robotics, biological systems, and medicine From astronomy to zoology spanning natural and physical sciences, engineering, social sciences, international & area studies, humanitiesExamples include: • Large multi-campus institutes; such as CITRIS and QB3 • Collaborations with industry, such asEnergy Biosciences Institute (EBI) • Space Sciences Laboratory (SSL) The new EBI building at the corner of Hearst and Oxford Streets

  4. Museums and Field Stations UC Berkeley’s MooreaBiocode Project will create the first comprehensive inventory of all non-microbial life in a complex tropical ecosystem. • Field stations in California and the South Pacific • Campus museums, includingHearst Museum for Anthropology and Museum for Vertebrae Zoology • Botanical Garden Ancient Egyptian crocodile mummy from Hearst Museum of Anthropology undergoing CT scan. Digitizing and geo-referencing vast collections of specimens UC Natural Reserve System

  5. Example 1:Annual Overview of Campus Research

  6. Example 1:Annual Overview of Campus Research

  7. Example 2:Collateral for Specific Programs

  8. Example 2:Collateral for Specific Programs

  9. Example 2:Collateral for Specific Programs

  10. Example 3:Redesign of Website Landing Pages

  11. Example 4:Integration of Web and Print Collateral

  12. Some Ideas for Potential Further Development/Future Tools: • Streamlining and expansion of gallery.berkeley.edu • Flexible templates for e-mail outreach (perhaps integrated with campus license for Mail Chimp or other vendor) • On demand printing of campus collateral (similar to storefront.berkeley.edu for fundraising materials)

  13. Branding Panel: Q&A

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