Advertising at Hong Kong International Airport North Satellite Concourse Handbook

1. Advertising at Hong Kong International Airport North Satellite Concourse Handbook Oct 2009

2. Foreword JCDecaux Transport Hong Kong No.1 Hong Kong outdoor advertising Asia’s international financial centre Main hub in Asia and as major gateway to/from China Within 5 hours to reach half of the world's population World’s freest economy JCDecaux Airport No.1 worldwide for airport advertising with concessions in 141 airports 1st in Asia airport advertising – 7 airports

3. The Best of The Best: Hong Kong International Airport • Named the world’s best airport more than 25 times in 10 years*** • Named ‘World’s Best Airport” for 7 times in 8 years • 4th busiest international airport* • 1st busiest international airport in Asia* • 48.6 million passengers in 2008 Jan to Dec • 2008 Awards: World Best Airport** Sources: *Airport Council International (Last Update on Mar 2009) **Skytrax 2008 ***AAHK 08/09 Annual Report

4. HKIA Passenger Throughput North Satellite Concourse (NSC) expected 5 million passengers capacity annually Annual Compound growth of 6.1% from 2005 - 2008 48.6* 47.8* 44* Million 41* Source: * Passenger’s Throughput, Airport Authority Hong Kong

5. North Satellite Concourse • 10 Bridge-Served Stands • 13 Retails and 2 F&B Outlets • 18,873sqm Total Floor Area in 2 Storey • 24 hours Operation • 3 Minutes Connection to Terminal 1 by APV Grand Opening in December 2009

6. North Satellite Concourse

7. NSC Location

8. North Satellite Concourse The NSC is situated at the Northern Apron Area Arrivals Pick Up Departures Drop Off NSC EastHall Level 4 APV Lounges Terminal 1 Terminal 1

9. North Satellite Concourse Passengers • Design for an annual handling capacity of 5 million passengers, 10% of HKIA total annual passengers • Estimate to handle 1800 flights monthly with arrival and departure passengers of over 270,000 • Target primarily short-haul passengers within 5 hours flying time, reaching 50% of world’s population Primarily target short-haul passengers

10. Flights Distribution Schedule to handle over 60 flights daily Dragonair China Eastern Air China China Southern China Airlines And more…..

11. Location MapDeparture Route, Level 4 Passenger flow (Departure) Departures Drop Off Panels on Escalator Wall x 10 12-Sheet Lightbox on Wall x 12 Wall Adhesive x 2 sets 6-Sheet Lightbox on Wall x 4 6-Sheet Free Standing Lightbox x 3

12. Location MapDeparture Route, Level 5 Airbridge Airbridge Airbridge Passenger flow (Departure) Airbridge Airbridge Airbridge Airbridge Airbridge Airbridge Airbridge 12-Sheet Free Standing Lightbox x 3 12-Sheet Lightbox on Wall x 12 4-Sheet Free Standing Lightbox x 1 6-Sheet Lightbox on Wall x 6 Wall Mounted Overhead Panel x 2 4-sheet Lightbox on Wall x 2

13. Location MapArrival Route, Level 5 Airbridge Airbridge Airbridge Passenger flow (Arrival) Airbridge Airbridge Airbridge Airbridge Airbridge Airbridge Airbridge 12-Sheet Free Standing Lightbox x 3 12-Sheet Lightbox on Wall x 12 4-Sheet Free Standing Lightbox x 1 6-Sheet Lightbox on Wall x 6 Wall Mounted Overhead Panel x 2 4-sheet Lightbox on Wall x 2

14. Location MapArrival Route, Level 4 Passenger flow (Arrival) Arrivals Pick Up Panels on Escalator Wall x 10 12-Sheet Lightbox on Wall x 12 Wall Adhesive x 2 sets 6-Sheet Lightbox on Wall x 4 6-Sheet Free Standing Lightbox x 3

15. Contact Us for More Details! For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) 2111 0111 / (852) 2862 7240 Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hk